Fenty Beauty does blush, Alexa Demie x M.A.C Cosmetics, and other beauty news
1. Fenty Beauty teases an all-new blush and bronzer collection.
2020 is the year of firsts for Fenty, it seems. Following on the heels of their debut mascara is the Cheeks Out Collection, a range of creamy, sheer, and buildable blushes and bronzers. No word yet as to its official release date or its shade range, but we expect it'll be sometime soon. Instagram user, monnijonet, sums it up best, "Sephora credit card is SHAKING." Indeed.
2. Etude House unveils and undergoes an extensive rebranding initiative.
The much-adored K-Beauty brand has a new face — and name — in 2020. Paying homage to Chopin's practice compositions, they will now be known as 'Etude'. A new logo, social media handle, and packaging are also underway. A brand representative assures that they will still maintain the "core essence of what makes Etude House unique", though they will be "shedding their (current) sugary sweet image" to stay relevant with "changing consumer sentiments."
3. Alexa Demie fronts M.A.C Cosmetics' latest campaign.
The up-and-coming star sure keeps a busy schedule. The skilled multitasker managed to land a beauty contract with M.A.C amid filming season 2 of HBO hit drama, Euphoria; a match made in heaven if we've ever seen one considering Demie's penchant for bold, groundbreaking makeup looks IRL. She's rocks the label's new 12-hour, high-shine metallic eyeshadow and smudge-proof brow gel in a recent promotional video.
4. Colourpop is all-set to release a series of makeup sponges.
They will be dropping not two, not three, but five new sponges. Pick between Velvet (for an airbrushed finish); Detail (for a precise application like no other); Hourglass (for the beginners); Silicone (for minimal product absorption); and Complexion (for all your foundation and concealer needs, obviously). Speaking of exciting new releases...
5. Tatcha adds a satin-finish primer to their line-up.
Meet the Liquid Silk Canvas Primer. It comes with all of the good from the brand's much-adored Silk Canvas Protective Primer — smoothing, nourishing, complexion-renewing — except harbouring a satin-finish and featherweight texture that sinks into skin close-to-instantaneously. Add to cart, stat.
6. Joe Keery tries a bold new hair look.
Remember when the Stranger Things star attempted a bowl cut last year which caused the Internet to go into collective mourning? Same. Thankfully, Keery is going for something a little subtler this time. Witness: 90's-style, caramel-toned streaks that only serves to highlight his luscious mane. We're into it.
7. SK-II will be dropping an animated series in partnership with the world's top Olympic athletes.
The six-part series is a part of their latest #beautyisnocompetition campaign, where each episode will explore a different facet of "toxic competition in beauty in society today that dictates how someone should look, act and feel." The entire season will drop 6 April — with Simone Biles having provided a sneak peek of her episode last week. The decorated gymnast took over Times Square in New York City with SK-II to show fans her battle with the "biggest beauty troll."
8. Dyson teases a new hair tool.
Looks like there'll be a new game-changer in the beauty space. Last Thursday, Dyson posted a teaser video on its Instagram page announcing an upcoming launch of a new haircare product. The UK brand already blessed us with a groundbreaking hairdryer and an ingenious curler. What else do they have up their sleeve? Wait, are those copper plates in the video? Does this mean we can expect a revolutionary hair straightener in the market soon? Watch this space for updates.
9. Hera will be available on Sephora online.
That's right — beginning 12 March, you won't have to make the trek to the physical store to pick up your Hera faves anymore. The brand explains that this is done in an attempt to "connect to the wider beauty community in Singapore" and to create a "seamless and unified shopping experience." How thoughtful.