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Fashion retailer Pomelo is venturing into the beauty sphere with their own makeup line, Beet

Fashion retailer Pomelo is venturing into the beauty sphere with their own makeup line, Beet

Beet it

Text: Emily Heng

Editor: Jolene Khor


As proven with the success of brands Glossier and Milk Makeup, consumers of today have niche needs when it comes to makeup; fuss-free application and efficacious formulas are non-negotiable, and so is visually stunning packaging almost made entirely for socials. A guaranteed recipe for Instagram success, it is one that Beet — fashion retailer Pomelo's debut venture into the beauty industry — successfully employs. Fashion retailer Pomelo is venturing into the beauty sphere with their own makeup line, Beet (фото 1)

Launching 24 April, Beet is marketing itself in the time-saving, multi-tasking camp, offering makeup housed in modern, minimalist packaging that will blend right in with the rest of your tried-and-tested favourites. The line comprises a Liquid Blush, a Liquid Lipstick, a Lip Gloss, and a Liquid Shimmer which doubles as both an eyeshadow and a highlighter.

Those quick to get in on the goods will receive an exclusive makeup bag with any purchase of three Beet products, available for a limited time only.

Below, the full range to lust over.

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