Why you need an eye product that works even harder for you

Why you need an eye product that works even harder for you

Blink and you'll miss it

Text: Renée Batchelor

With our eyes making 10,000 micro-movements a day, it's no wonder it's one of the first parts of the face to show age. Here's how you can stave off the effects of time

There's a reason people with resting bitch face don't age as quickly as expressive individuals: Mechanical movements lead to wear and tear in our skin. So yes, not smiling may mean less crow's feet and marionette lines in old age, although it may also lead to less friends in old age... so call it a modern day conundrum. When it comes to the eyes, the experts at Estée Lauder reckon that our peepers experience 10,000 periorbital, micro-movements just by blinking alone, and that's the equivalent to walking five miles a day. Forget for a second how our eyes are possibly doing more exercise than the rest of us, and think of the impact these plentifold movements would have on the delicate and thin skin on the eye area.ANR Eye Concentrate Matrix 

To combat this, Estée Lauder's Advanced Night Repair range has dreamed up another new product, the Eye Concentrate Matrix. Designed to combat the stress and irritation caused by repetitive movements, this offers the eye area a cushioning and plumping support. Along with the range's trademark, Chronolux technology, the ingredients work extra hard to reduce all signs of ageing in the eye area. (Think all the usual culprits, like dark circles, puffiness and crow's feet that make it look like you've been pulling Game of Thrones marathons through the night.) Use this twice a day with the custom-designed 360° massage applicator, and you'll be sporting radiant, I-just-slept-for-20 hours peepers in no time.

$113. At Estée Lauder counters and boutiques