Emily Ratajkowski, the new face of Paco Rabanne, is a sinful woman

Spray, delay, walk away

Text: Sinead Lee

Editor: Jolene Khor

In case you're not familiar with the American model and sometimes-actress, flip open the pages of fashion magazines and you'll likely spot Emily Ratajkowski's sultry profile. Though her various starring roles — in Blurred Lines (you know, the 2013 music video in which she pranced around naked while Robin Thicke, T.I. and Pharrell crooned fully clothed); Gone Girl (the stellar thriller based on Gillian Flynn's novel of the same name); and Cruise (the not-so-stellar romantic comedy based on other movies of the same genre) — has been largely met with mixed reviews, her status as the face of sex among millennials is under no threat. And while she's unapologetic about being typecasted that way, she's also branding the word 'feminism' onto almost every topless photo of herself on Instagram. 

Make of that what you will, Internet.

Further cementing herself as a symbol of lust, the 27-year-old is now lending her confidence, weapons of seduction and self-expression to Paco Rabanne, specifically to their new provocative fragrance, Pure XS for Her. This Paco Rabanne eau de parfum is an exquisitely sweetened fragrance that envelops the skin with notes of ylang-ylang, hot vanilla and popcorn.


As Paco Rabanne's new parfums ambassador, we got Emily Ratajkowski to spill in a game called If you were...

If you were a fragrance: Pure XS for Her


If you were another woman: My mother


If you were a fashion week: New York City


If you were a holiday location: South of France


If you were a colour: Yellow


If you were a season: Summer


If you were an hour: Sunset


If you were a quote: "My body, my rules"


If you were a city: Los Angeles


If you were a carnal sin: Gluttony

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