What to expect from the new Elizabeth Arden Red Door Boutique

What to expect from the new Elizabeth Arden Red Door Boutique

Step into my beauty parlour

Text: Renée Batchelor

Elizabeth Arden opens its first ever boutique that offers all its best-selling skincare, makeup and fragrances, a range of flash services as well full-blown services under one roof

Elizabeth Arden is a name synonymous with beauty and one that has stood the test of time. After all the brand has been around for more than 100 years — it was founded by the late Miss Arden in 1910. In keeping with the times, the brand has appointed a new face, actress Reese Witherspoon. And with a brand new boutique with facial cabin in the basement of Ion Orchard, the brand finally brings a touch of its legendary Red Door spa experience from New York into Singapore. Here's what you can expect upon stepping in.Red Door Interior

Yes, Elizabeth Arden is known for such breakthrough products as its Eight Hour Cream and Ceramide Capsules, but you can expect to see much more including its best-selling mineral makeup, White Tea fragrances and its Prevage line which is known for being an effective, anti-ageing solution. The brand has also revamped its makeup — it looks super sleek and modern. In the store, you'll also see images of Oscar-winning actress Reese Witherspoon unveiled as the new face of the brand. If you're keen on doing makeup for special occasions or brow shaping, these services are also available.

Elizabeth Arden speed services

Time-starved but still in need of a quickie facial treatment? Here's the place to stop by to get a flash treatment. Each treatments costs $30 for 15 minute. But if you purchase $500 worth of products, you can get your treatement from free. The highlight is the Booster Bar where you'll get a Customized Oxygen Blast — pick from Lifting, Detoxifying, Brightening or Hydrating — a nutrient-rich spray that breathes life into tired, dull skin. Other must-trys include the Lady Liperty Lip Facial and a Pampered Hands treatment.

Red Door Facial Room

The spa has just one facial cabin, but the make no mistake this is the full facial works from Elizabeth Arden. High-tech equipment and Red Door Spa treatments and products are imported from New York, and unlike many Western skincare brands, light extractions are done — depending on your preference. I chose the Oxygen Infusion Facial ($185 for 75 minutes) and was impressed with the quickness and efficiency of the treatments that started with cleansing, machine exfoliation using a hyaluronic acid serum as a base, a Detoxifying Oxygen Blast to calm my inflamed skin and facial and shoulder massage.

The session ended with a double masking and a hand massage, and my skin looked and felt, smoother, brighter and more energised after. It felt like a very complete facial despite the relative brevity. The spa menu offers a variety of specialised treatments including a Ceramide and Advanced Brightening Facial as well as add-ons like the diamond peel microdermbrasion, so you can customise your treatment according to your needs.

The Elizabeth Arden Red Door Boutique is at #B2-48 Ion Orchard, 6509-9832