Dyson just launched a hair straightener –– everything you need to know
Got Dyson, will buy
Hats off to Dyson. The haircare department has never been the same since the launch of their revolutionary, rapid drying Supersonic hair dryer in 2016, and the Airwrap hair styler two years on. Staggering prices aside, the brand has continually surprised the global beauty industry with its ultra-luxe and covetable devices.
So, when we received a text from Dyson asking us to be one of the first in Singapore to review their latest innovation, the reply was easy: "omw".
We found ourselves in a secret meeting in Dyson's Singaporean headquarters. As we were ushered into the passcode locked-room, an Airwrap-like device sat in the middle of the table. Upon closer inspection, it wasn't an Airwrap. The device rested in a narrow V-shape and had two copper-toned metal plates flanking the ends. "Hair straightener," someone gasped in the room.
It's called the Dyson Corrale hair straightener to be exact, as founder James Dyson had it when he unveiled his latest haircare innovation to the world via a livestream from Paris this evening. Jen Atkin, you might know her as haircare label OUAI's founder, accompanied James Dyson at the launch for a styling demonstration (and it's her birthday today!).
Fresh off the global, invite-only livestream, here are all the deets you need to know before we dive into our review: One, Dyson has been developing this straightener for almost a decade now.
Two, unlike conventional hair straighteners with hard heating plates, the metal heating plates developed by Dyson (fondly dubbed the 'flexing plates') move to cocoon and collect individual hair strands into a single lock for convenient styling. That simply means you'll never have to struggle with catching all that splaying flyaways escaping from the ends of your hair straightener again.
Three, intelligent heat control. Dyson is big on heat control. If you're acquainted with their Supersonic hair dryer and Airwrap styler, you'll know that the brand believes that excessive heat will wither all tresses. With the Corrale, you'll have three temperature settings to choose from –– 165ºC, 185ºC, and 210ºC –– all three have been proven to be safe for universal hair types, and a far cry from the conventional straighteners that may run from 300ºC upwards.
Four, the flexing plates ensure that every individual strand of hair receives the same amount of tension and heat –– and are all styled at the same time.
Finally, though you can plug in a charging cord to the back of the straightener, James Dyson pointed out that the Corrale can be used cordless (with approximately 45 minutes' worth of battery life, says Jen Atkin) –– meaning you can use it on-the-go: in the bathroom, office, while you're travelling, or in the car. "So long as you're not driving," Dyson quipped amusedly.
Now, the review.
So, how was the Corrale? First impressions: This bad boy has weight. It's heavier than most hair straighteners, but not that heavy. The Corrale feels solid in your hand, and it's easy to manoeuvre, thanks to –– you guessed it –– those smooth flexing plates that gathers hair together for a more even heat distribution.
If you're a wizard with hair straighteners, by all means go forth and use the higher heat settings for a better hold of your desired style. For the less experienced, the 165ºC is good enough, even for curls. And boy does it create silky, perfectly-curled S- and C-ribbons of hair in one go, at a healthier temperature that doesn't fry your strands.
One interesting thing that we noticed on the device was an airplane icon printed on a tiny detachable tab right at the centre of the tongs. Why does a hair straightener need a flight mode? Well, the Corrale contains lithium batteries for it to work wirelessly, which means it has to be in your carry-on baggage if you're taking it with you on your trip. When the tab is dislodged, the battery is disconnected to minimise any accidental switch-on.
Verdict? Classic Dyson genius.
The Dyson Corrale Hair Straightener will be available in-stores in Singapore soon. Keep watching this space for updates!