Dior introduces its show-stopping Pump'N'Volume Mascara and On Stage Liner

Dior introduces its show-stopping Pump'N'Volume Mascara and On Stage Liner

Glam it up

Text: Megan Koh

Dior makeup steps up with two fashion-forward new additions inspired by the creative looks worn on the runways

Dior has released two new additions to its stellar makeup collection — the Pump'N'Volume Mascara and On Stage Liner, with Bella Hadid, once again lending her face to this campaign. It's all about making a statement with your eyes, and eyeliner doesn't have to be in pedestrian black, but can literally come in any shade of the rainbow. And while not all of us have a face like Bella to carry off the look (above), we can still take a leaf out of Dior's book and get experimental.

The On Stage Liner comes in a spectrum of colours. From trusty black to  fluid white, the 14 shades delight with an exciting mix of out-there shades including yellow and pink. "I wanted to give women a tool that lets them be daring with colour, in an elegant way," said Peter Phillips, the creative and image director for Dior Makeup. Introduced as the first Dior eyeliner with an ultra-flexible felt tip, the product's hybrid tip combines the ease of a felt-pen paired with the suppleness of a brush to recreate ambitious looks from the runway with ease.

Focused on volume and staying power, the Pump'N'Volume Mascara makes for an infallible combination. "The idea was to make the impossible, possible — to create very thick lashes without clumping, as I can do backstage. By pumping, you soften the formula and get a creamy volumising effect that creates really rich lashes," said Phillips. The rich mascara formula coats onto the ultra-supple bristles to sweep lashes fully. Used together, the On Stage Liner and Pump'N'Volume Mascara create a look that is striking yet seductive.

Available at all Dior counters.

Leave a comment