Chanel presents a more intense version of its Coco Mademoiselle Eau de Parfum

Soft and sultry

Text: Renée Batchelor

If you haven't seen actress Keira Knightley for some time, check her out in the new film for Chanel's Coco Mademoiselle Eau de Parfum Intense

A Chanel perfume pretty much sells itself. After all it's the perfect entry level segue into the brand that still offers a slice of its rich history. The biggest launch for the brand last year was the brand new Gabrielle, created by in-house perfumer Olivier Polge. Now it is expanding on its youthful and exuberant Coco Mademoiselle franchise with a new Eau de Parfum Intense. Says Polge, "I wanted to remain close to the original formula, while giving it a whole new dimension. I wanted to increase the proportions of fractionated patchouli. Push it to the limit. Unleash its power on the skin without altering the freshness of the top notes."

chanel coco mademoiselle eau de pargum intense

The new Intense version also balances between the citrus and woody aspects of the original Eau de parfum, but distinguishes itself with a higher proportion of Indonesian patchouli leaves and an ambery accord — a blend of tonka bean and Madagascar vanilla absolutes — that wraps itself around the rose and jasmine heart of the scent. For the past 10 years, the brand has been using English actress Keira Knightley as the face of Coco Mademoiselle. She continues the tradition with her appearance in this campaign — embodying the glamour, seduction and mischief that is part of Coco's DNA in the film directed by Johan Renck.

$183-$264. Available now at Chanel counters and stores