Chanel Chance Eau Tendre: Possibly the happiest fragrance in the beauty market rn

Chanel Chance Eau Tendre: Possibly the happiest fragrance in the beauty market rn


Text: Angelyn Kwek

Editor: Jolene Khor

There's a new Chance on the scene and she's a kindred spirit after her playful, optimistic sister scents. An olfactory expression of Mademoiselle Chanel's own dare-to-dream-big ethos, the latest interpretation of the 4-piece fragrance collection's Eau Tendre edition is a floral-fruity blend that's even more intense and enveloping. All the better to enchant the senses and the world at large, no?

Meant to go onto the skin like an instant boost of luck, the brilliance of the new Chance Eau Tendre shines through with its inherent feminine charm, now played up in a parfum version with a floral heart of exotic jasmine absolute and rose essence surrounded by creamy white musk notes for a clean, cottony effect. Grapefruit-quince accords add a tangy whirl, giving this delicate composition a lively confidence envisioned by both perfumer-creator Olivier Polge and Chanel's fragrance lab.

In a similar vein, the new campaign captures the scent's penchant for fortuity, reflecting its whimsy by portraying a bref métrage, aka brief film, wherein a cast of hopefuls in a choreographed dance audition for the role to be one-fourth of the Chance collection. Tapping on long-time Chanel collaborator Jean-Paul Goode whose creative and allegorical talent spins a narrative that speaks to the scent's spontaneous and vivid nature, taking a chance — and smelling like it — has never had a more carpe diem moment.

Available at all Chanel fragrance and beauty counters. From $168.



Related articles

Buro 24/7 Selection