Celine's new perfumes by Hedi Slimane, the Haute Parfumerie Collection, will launch in October
Scent of success
Given its reputation as one of Paris's most high-profile fashion houses, it may come as a surprise to some that Celine is only reintroducing its fragrance category — first and last seen in 2011 — now. Often regarded as a pivotal step in establishing many a thriving brand's identity and prestige, Celine proves the exception with a 55-year hiatus since the release of Vent Fou. That's about to change with Celine's Haute Parfumerie Collection, the brainchild of new(ish) creative director, Hedi Slimane.
This isn't Hedi Slimane's first rodeo in the world of fragrances. The man is no greenhorn to the fragrance scene; having developed a trio of colognes for Dior Homme during his stint as creative director in 2004, he now brings his expertise to Celine's olfactory offerings. There will be 11 gender-neutral fragrances applicable for both day and night use, housed in a modernist style — a no-frills flacon keeping with the tradition of French glassmaking. The brand remains mum with the specifics behind scent, though it is possible to hazard a guess with names such as 'Black Tie' (clean and sophisticated), 'Nightclubbing' (sensual and sultry) and 'Eau de Californie' (salty and oceanic).
Available at Celine boutiques from late October, we're waiting with bated breath for more details. Watch this space.