See these 6 celebrities barefaced for SK-II's new campaign
For some women, appearing before the world barefaced is a major source of anxiety. Like a knight without his armour, many women feel uncomfortable without their 'warpaint'. In some cases makeup may even act as a psychological shield, lifting us up on days when we feel shitty. While we're not necessarily for the no-makeup makeup lie and #barefaced beauty which can foster a whole new set of unreasonable expectations, we do embrace the idea that one should be free to do whatever one wants. And it's refreshing to see celebrities stripped down and unretouched amidst the photoshopped glossiness of many of the images we see.
SK-II enlisted the help of six women, including American child star turned bonafide actress Chloë Grace Moretz, Chinese actress Tang Wei along with other Asian stars we might be slightly less familiar with. They include Japanese actress Kasumi Arimura, and Chinese actresses Ni Ni and Chun Xia. Shot by world-renowned photographers from Magnum Photos, all the pictures feature the ladies without any makeup and skin retouching, and also dressed in a pared-down wardrobe, to inspire women to embrace being barefaced and au naturel. Says Moretz, "It was so refreshing to hear about a campaign that aims to embrace women's natural beauty and spark a movement of authenticty and confidence."