Who are the three women in Bvlgari's Omnia Pink Sapphire campaign?
Gems and the holograms
Instagram culture, YouTube and Facebook are changing our culture. And the women (and men) we are influenced by are also morphing accordingly. While we used to worship silver screen sirens and sexy supermodels, creative talents are the new force of nature. For its newest fragrance, Omnia Pink Sapphire, luxury brand Bvlgari tapped on three women from different fields to front its campaign. Repping the new scent are a pink-haired Margaret Zhang, a sultry Madison Beer and fresh-faced Amanda Steele.
This talented trio aren't just pretty faces, they are successes in their respective fields who have attained their success at an astonishingly young age and influenced other young women who share their passion for art, beauty, fashion, and music. The scent itself was created by master perfumer Alberto Morillas — so you can expect something refined yet whimsical. "It is the fragrance of dream and escape," he quips.
Omnia Pink Sapphire is not just pink on the outside. It literally opens with the fizz of citrus fruits like the pink pomelo and the spice of pink pepper, while it has a heart of velvety frangipani and wild tiara flower — for a touch of the exotic. In fact, Bvlgari used a special technique to take an olfactory 'snapshot' of these flowers' fragrance. The flowers are neither plucked, distilled, or extracted, as they would be in traditional perfumery. Instead, a new technique uses a neutral gas to absorb the bloom's fragrance while leaving the flower itself intact, and leaving the perfumer to recreate the scent from his raw materials. The perfume's base notes are a comforting envelope of white musk and woods, resulting in a scent that is as multi-faceted, complex and intriguing as the women who represent it.
This Australian fashion blogger burst on the scene at 16 and has since graduated to styling, photography and writing. Challenging the stereotypes of beauty with her natural, fresh-faced appeal, the now pink-haired, Zhang sees herself as experimental and determined.
Her Instagram: Arty and edgy, follow her Instagram for cool fashion snaps, creative hair and makeup looks and killer travel pics.
What if Adriana Lima was not just smoking hot, but could actually sing? Well, then she might just be Madison Beer. With over 10 million followers on Instagram, Beer was 'discovered' by the world at age 12, when none other than Justin Bieber shared a link to her cover of an Etta James classic. Fast forward to 2018, and the now 18-year old singer is working on her debut album.
Her Instagram: Catch sneaks of her singing her sweet and sultry versions of classic tunes, throwback snaps and an inside look at the BTS life of a future chateuse.
Amanda Steele? We'll settle for a man to hug and kiss (cue The Simpsons' infamous telephone prank). But jokes aside, this talented 18-year old got her start as a 10-year old beauty blogger. What were you doing at that age? Now a model and actress, she still actively curates beauty, fashion and lifestyle news for her fans.
Her Instagram: Expect on point hair and makeup looks, inside peeks into hot events and the occasional transformative tutorial.
Bvlgari Omnia Pink Sapphire retails from $84-$139. At major department stores