FUJIFILM has a makeup range that’ll have you looking pretty under every light

FUJIFILM has a makeup range that’ll have you looking pretty under every light


Text: Angelyn Kwek

Say hello to Astalift Flarosso, FUJIFILM’s very own makeup collection that’s engineered to give you camera-ready skin

When the pioneers in photography do makeup, you can expect the results to pass the scrutiny of every camera test. Meant to directly complement its skincare range, Astalift Flarosso is the finishing touch that rounds out FUJIFILM's beauty edit. So named to be an amalgamation of flamingoes (the brand mascot) and the Italian word for red (that's the 'rosso' part) due to the red-coloured Astaxanthin ingredient found in its skincare products, Flarosso is the open secret to looking good from all angles.

Developed using its photography expertise, two colour technologies figure into the formulation of the makeup: The overlay effect and the edge effect. The former boosts saturation and radiance by interlaying yellow, magenta and cyan colours in order to deliver more vivid pigments while the latter is inspired by Velvia, one of FUJIFILM's most famous photographic films, to give the edges of your makeup more colour saturation. Want to look as photogenic as possible without needing to filter your images to death? Then these are the star products you ought to give a whirl:

Luci Highlighter, $55
If you ever wish there was a highlighter you can dust all over your face to glow AF without looking like a walking disco ball, this is it. Dubbed 'magic in a compact', the pearly pink powder helps control light reflection and adds lustre and radiance to your skin for a lit-by-ambient-light look. It's also sheer enough that you can never go overboard, so feel free to layer it on at will. FYI, this stuff goes like hot cakes in Japan and is almost always out of stock.

Fujifilm Astalift Flarosso

Tirabaci lipstick, $46
You might be thinking 'meh, isn't this just another lipstick?' but the difference is real. Made with a high percentage of emollients so that every swipe delivers a multi-dimensional satin effect, these creamy lippies also hydrate throughout the day. You're going to want the entire lineup of six shades if you're always posing for duck face headshots.

Fujifilm Astalift Flarosso

Kumanofude powder and blush brushes, $77 and $51 respectively
Kumano-what? Only the most expensive handmade bristles in the world, that's what. Exclusively crafted in Japan's Hiroshima prefecture by certified expert brush craftsmen, these are premium quality tools anyone can wield to get a pro, seamless finish. Made from natural horsehairs, they're so insanely soft it's practically therapeutic when you're putting on your face. You might just find you'll never be able to go back to regular brushes.

Fujifilm Astalift Flarosso

Astalift Flarosso is available at Astalift boutiques at Wisma Atria, NEX, and JEM shopping centres

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