Ariana Grande is the new face of M.A.C Viva Glam

Ariana Grande is the new face of M.A.C Viva Glam

Viva la diva

Text: Renée Batchelor

The singer joins the ranks of Rihanna, Nicki Minaj and Miley Cyrus as the newest starlet to front the Viva Glam campaign

As far as divas go, Ariana Grande ranks up there with the best of them. Big hair? Check. Big voice? Check. Big attitude? Double check. It's no wonder the pint-sized perfomer has been chosen to front M.A.C's prestigious Viva Glam campaign in 2016. 

Viva Glam

This lipstick with a purpose — 100 per cent of the purchase price goes towards the M.A.C Aids Fund — not only looks good, it does good as well. This year's lipstick colour is a rich and luxurious, blackened purple-red. It's not the kind of colour that we're used to seeing Grande in, but it certainly glams her up and gives her a more grown-up edge. If the dramatic and vampy shade is too much for everyday wear, the new Viva Glam gloss comes in a light, pearlescent pink-nude that seems more up Grande's alley.


The new lipstick and gloss will be launched at the end of January 2016