You can now have Hallyu hair with Amorepacific’s pro hair care range
Do the hair flip
If you thought you've sussed out every beauty secret from Korea and then some, you'd be wrong on that count because it turns out Amorepacific has been hiding a little secret: Its very own hair care series and South Korea's number one salon brand, Amos Professional. Not only is the first pro-grade Korean hair brand to launch in Singapore, it's the stuff used on many a Korean star by the country's top hairstylists to get them looking fab for the cameras.
Known among South Korea's beauty and entertainment insiders as a trendsetting and game-changing label, Amos Professional was developed by Amorepacific to be a series that catered to the art of hair, specifically formulated for Asian scalp, skin and hair. Using cutting-edge technology for scientifically precise products proven to work, a wide array of products span the full spectrum to meet every hair demand, from scalp and colour care to various styling needs. It's also the brand wielded by seasoned hairstylists working the Seoul Fashion Week circuit, with plenty of tresses sent down the runway prepped and sculpted using Amos Professional.
And while the brand carries the professional tag, everything has been designed for both salon and at-home use, which means you can procure some of the stuff from hairdressers that carry Amos Professional and use it on the daily. The ranges to check out if you're keen to overhaul your hair care routine? There's the Green Tea, Luminator and Repair Force series, which are the brand's best sellers. The first helps to prevent hair loss by strengthening the strands right from the roots, the second is designed to repair dryness and heat damage while giving it a rich luminosity, and the third provides intense nourishment for damaged locks with long-lasting and instantaneous results. K-style hair, here we come.
Amos Professional retails exclusively at salons. Stay updated on Amos Professional here.