Adwoa Aboah wows as the new face of Marc Jacobs Beauty

Adwoa Aboah wows as the new face of Marc Jacobs Beauty

Who's that girl?

Text: Renée Batchelor

Marc Jacobs Beauty adds to its diverse faces — from Kaia Gerber to Jessica Lange — by adding the model of the moment to its roster

In the age of social media and multi-hyphenates, a model is not just a model any more. Take British model Adwoa Aboah, 25, who is also a feminist advocate with her own organisation — Gurls Talk — under her belt. We may take (slight) umbrage at the mispelling of 'girls', but we wholeheartedly applaud her efforts. After all the stunning lass of Ghanian-British descent — her parents are power couple Camilla Lowther and Charles Aboah — did not win British GQ's Woman of the Year 2017 for nothing. Aboah is also the first woman to grace the cover of the revamped British Vogue under the stewardship of Edward Enninful. A new feather in her already impressive cap of feathers? The appointment as a face of Marc Jacobs Beauty, joining the hallowed ranks of Winona Ryder, Jessica Lange and Edie Campbell, and appearing both in-store visuals and campaigns in the media. 


Says Aboah, "Marc gave me my first fashion show in New York City. It was a dream come true and from that point on, he has been one of my biggest supporters. I am so excited to be the new face of Marc Jacobs Beauty, and to have been able to work alongside Marc once again is truly inspirational. His attention to detail is like no other and you see his vision instantly come to life.” Her first campaign is for the Le Marc Liquid Lip Crayon that is a liquid lipstick with the precision of a crayon. In case you love the colour she's wearing in the main image (above), it's 'How Rouge'.
Behind the scenes at the Le Marc campaign