5 beauty brand Instagrams worth following

5 beauty brand Instagrams worth following

Room for squares

Text: Renée Batchelor

Image: Instagram: @narsissist

If you want chic, curated images and updates on the latest products, here are the beauty brands worth following

You don't have to be a genius to figure out that Instagram has become kind of a big deal. And beauty brands are certainly investing more time, money and effort into their Instagram accounts, creating a sort of visual diary of must-have products, super hot colours and beauty inspo that will not just beautify your feed, but give you the urge to splurge. The latest brand to create a dedicated beauty Instagram account? Chanel Beauty. Scroll down for some of our favourites.

Instagram: @narsissist
What to expect: Stylish product shots and regrams of makeup looks by global artists like Anna Priadka featuring the brand's killer products.


What to expect: This dedicated account is relatively new, but currently showcases the Spring/Summer makeup collection and artistically presented images of models in Chanel makeup.


Instagram account:
What to expect: Behind-the-scenes of campaign images with of-the-moment models like Kaia Gerber and Adwoa Aboah, gorgeous makeup looks, as well as snaps of red carpet looks created by the brand's global ambassadors, celebrity makeup artists like Hung Vanngo and Sarah Tanno. Celebrities that feature regularly include Selena Gomez, Lady Gaga and Emily Ratajkowski.


Instagram account: @cledepeaubeaute
What to expect: Luxury makeup and skincare porn with lots of artistic shots of the brand's products and chic, high fashion images of its new face Felicity Jones taken by top photographer David Sims.


Instagram account:
What to expect: There must be a reason that M.A.C boasts 17.5 million followers — the most of any beauty brand on IG. Get first dibs on makeup collections and celebrity collaborations, makeup looks from its M.A.C artists and tonnes of product porn from the OG makeup artistry brand.