3INA makes its debut in Singapore

3INA makes its debut in Singapore

Fun face

Text: Renée Batchelor

If you want your pick of fashion-forward makeup at affordable prices, this Spanish makeup brand is the Zara of cosmetics

What do you look for in your cosmetics? If the answer is fun, trending colours that won't break the bank, there's a new player in town that's worth a visit. 3INA (pronounced Mina) offers cheerful, affordable and easy-to-use products that would especially suit younger women, those who like experimenting with vibrant colour and those who are good at DIY. Standouts include their coloured mascara, liquid liners in iridescent finishes and nail polishes in a staggering variety of shades. And unlike many fun cosmetics of questionable provenance and quality, all of its products are made in Europe, and are vegan as well as paraben- and cruelty-free.
3INA Blush and Highlighter

We were impressed with the liners that didn't smudge through the night, and the coloured mascaras that coat the lashes so well. The brand also has makeup for the less adventurous, stocking a full range of staples from a 3-in-1 Foundation to brow pencils, matte lipsticks, chubby lip pencils, brushes and other makeup tools. Look forward to the full array of products in their stores that are now open in Tampines Mall and Ion Orchard.

Model shot of 3INA

Available online and in #01-27 Tampines Mall and #B2-67 Ion Orchard