The game-changing cleansers for men by LAB Series Skincare
Man up your skincare routines
When it comes to skincare, men are no longer shying away from taking good care of their skin and appearances. More and more male celebrities such as David Beckham, Pharrell Williams and Kevin Hart are openly talking about their skincare routines and even endorsing products and labels that are dedicated exclusively for men. And the result? Their seemingly ageless appearance fueling #skingoals amongst men all around the world.
Living in a hot and humid tropical country like Singapore, weather appropriate skincare is becoming an essential part of male skincare routines these days, and LAB Series Skincare for Men is no stranger when it comes to the local market. Identifying a gap when it comes to male grooming, LAB Series was first introduced by the Estée Lauder Companies in 1987. By understanding men’s skin requirements and skin types, the products were specifically formulated to meet the needs of the masculine gender. And their new range, the Pro Ls All-In-One, is designed to refresh men’s skin with their ultra-light textures and an instant cooling sensation, making it perfect for the Singaporean weather.
Inspired by ocean waves and surfing, LAB Series Skincare for Men came up with a two-step, ultra-light face gel regime that cleanses and hydrates. The difference between cleansing your face with a normal soap bar or gel and the LAB Series Pro Ls All-In-One Face Cleansing Gel is that the gel is imbued with deep pore cleansing agents. Without disturbing pH levels or stripping moisture from the skin, the cleansing gel — which is additionally enriched with nourishing ingredients — builds into a powerful foaming lather, removing dead skin cells and impurities which your garden variety face wash or soap bar can never compete with.
Men, you totally know this is going to be the game changer in your skin care routine. Plus you can now say good bye to your midday oil shines when you follow-up with the Pro Ls All-In-One Face Hydrating Gel. Developed with oil absorbing powder, the second step in this LAB Series routine instantly eliminates surface shine to leave the skin looking mattified. Instantly drawing in, retaining and locking in hydration, this gel moisturiser is the complexion saver that'll put some life back into your skin with a calming and soothing sensation. Now here's a duo you'd be proud to show and tell at your next bro's night out.
From $28. Available at LAB Series at ION Orchard, VivoCity, selected departmental stores and Sephora ION Orchard from March 30th onwards.