Johnny Depp goes Sauvage for Dior

Johnny Depp goes Sauvage for Dior

Rock'n roll rebel

Text: Renée Batchelor

Johnny Depp plays it cool in his first ever fragrance campaign for Dior's Sauvage

Trust Johnny Depp to lend his rebel edge to the film and campaign for Dior's new fragrance Sauvage. Directed by John-Baptiste Mondino, the film has Depp's personality written all over it. Depp — who is an accomplished guitarist himself — plays a few power riffs in what looks to be a recording studio, before taking off to the desert in a classic Chevy Dodge Chaser.

Cue a moody Johnny driving, semi-surrealist imagery of a bison, more slide guitar by Ry Cooder and close-ups of Depp in his smudged guyliner. In what seems to be a shamanic ritual, Depp buries his jewellery — and let's face it the guy loves his trinkets — in the desert at sunset. Say what you like, but the film is beautifully shot by Mondino — with the music and cinematography creating an evocative scene. And with the leading man's undeniable charisma and raspy voice-over... colour us intrigued.