Watch: Johnny Depp returns to the Dior Sauvage cosmos in a new short film
Dior Sauvage has always been irrevocably tied to the untamed wilderness. Gents are transposed from traditionally dapper to ruggedly sophisticated by the fragrance via an olfactory perception that encourages the shedding of your worldly cares. You know, much in the same way Johnny Depp took off for the desert in the original campaign, where he ditched his ride and buried his jewellery in the sand before facing a new frontier. Now introducing an element of spirituality to the Sauvage narrative, Dior has released a new short film that explores a different facet to the masculine scent, and it's one that weaves the Indian legend of the coyote-god into its story telling. So come away and discover your Sauvage side amidst the wilds of the American West.
Spurred by the mythical 'magic hour' where the sky is tinged a deep blue, and a blanket of mystique envelopes the landscape, the new Dior Sauvage walks the line between human instinct and ancient legend. Playing on the symphony of nature awakening at night, the maison seeks to highlight the deep, resinous and spicy aromas of the earth. Intense, fragrant, and uninhibited.
Once again directed by Jean-Baptiste Mondino, Depp makes a comeback in his role as the Sauvage Man, this time staring with an unflinching gaze into smoke and fire. Backdropped by twilight, he is king and master holding court over his territory, an embodiment of the fragrance reborn as a perfume and a hero. As Depp presides over the wilderness, scenes of his calm posturing are cut with a handful of men and women who instead await nightfall in an atmosphere of feverish tension, eager to head out into the desert to discover a new sense of self to attain that 'Sauvage-ness'.
Described an oriental that is intense but smooth, surprising yet familiar, the new juice carries a mysterious depth composed of nuanced spiciness. Reinvented by Dior perfumer-creator François Demachy, Calabrian bergamot anchors the scent with its juicy freshness, which is rounded by Indonesian nutmeg for warmth while Papuan vanilla adds a gourmand appeal. A composition that tells of a raw yet sensual character, the new Sauvage is for all the nocturnal, magical creatures out there.
The new Sauvage Eau de Parfum is available at all Dior counters, $128 - $175