2017 winner Blake Shelton may espouse a downhome, country appeal, but he exudes confidence in his grooming rituals. For his signature facial scruff, Shelton keeps it natural allowing the multi-coloured hues — think red, white and brown — to show
Dwayne "The Rock" Johnson was 2016's winner and surprisingly indulges in high-quality, luxury moisturisers from La Mer and Lancer although he sticks to Neutrogena Deep Clean Cream Cleanser as his daily face wash
The first sportsman to win the award in 2015, David Beckham is producing his own line with Biotherm Homme. His must-haves from the brand? Total Recharge for travelling and Force Supreme to keep his skin smooth
Trust Thor to be naturally gorgeous. Aussie Chris Hemsworth who was crowned SMA in 2014 swears by coconut oil. "Coconut oil is what I use, I swear to God. On my hair, on my beard, on most of my skin."
2013 winner Adam Levine has a relaxed attitude to grooming, trimming his beard just once a month. His favourite scent? Old Spice. Though now that he fronts a Yves Saint Laurent fragrance he may have upped the ante
Channing Tatum, 2012's SMA, played a stripper in Magic Mike and its sequel Magic Mike XXL and admitted that he had to go for a Boyzilian to be camera-ready in scenes where he wore very little
Bradley Cooper has hair to die for. When asked what he uses to tame his mane, he revealed to Allure that he uses a Redken styling paste mixed with a secret product he buys online
Ryan Reynolds was 2010's SMA. His makeup artist uses RéVive Rescue Elixir Anti-Aging Oil as a beard oil massaging a drop in from the chin to the cheeks to keep his beard and skin well-hydrated