Watch: Chris Hemsworth is the new Boss Bottled man in Hugo Boss’ latest campaign


Text: Angelyn Kwek

If you thought Chris Hemsworth was yummy, wait till you see him embody the Man of Today as the new ambassador for Hugo Boss’ Boss Bottled fragrance

Even if you don't need a lot reasons to go gaga over Chris Hemsworth, Hugo Boss is giving you a legit one with the launch of their new Man of Today campaign starring the Hollywood hunk. Emphasising a code of integrity and respect, Hemsworth personifies a fresh perspective of the iconic masculine fragrance, unveiling a genuine character as he goes through his day-to-day interactions — be it engaging with the barista who makes his cup of joe, or in a discussion with a group of creatives and producers.

This new measure of a man comes on the heels of Boss Bottled's latest re-branding, pushing forward a creed to motivate men to show the world who they are through their actions, and the values by which they live their lives. Today's egalitarian landscape means success is no longer defined by your career or how much you have in the bank. Instead, Hugo Boss is celebrating the ideals of success by having men consistently measure each of life's moments against their own set of values.

Chris Hemsworth for Hugo Boss

"The Man of Today campaign is all about representing the idea that actions speak louder than words — a principle I've always tried to embody and live my life by. It's one thing to say you're going to do something but to back it up and do it is a whole other thing," shares Hemsworth. "It's an attitude that my parents bestowed upon me and an approach I hope to instill in my kids as well. It's about the qualities of honesty and integrity, which is a great message to be a part of."

Chris Hemsworth for Hugo Boss

Inspiring action and confidence, the fragrance treads the same wavelength, featuring a portfolio of scents to suit one's taste. From the signature Boss Bottled to a lighter rendition with the Boss Bottled Tonic, and Boss Bottled Intense's deeper, more powerful version, each interpretation carries a rich complexity that reveals different qualities when worn throughout the day. Remaining as relevant and contemporary in 2017 despite being 20 years old, Boss Bottled by Hugo Boss is a true symbol of masculinity that transcends time. And in honour of the Man of Today campaign, the fragrance will also see limited collector's edition flacons enriching the lineup.

Hugo Boss Boss Bottled Collector's Editions

In the words of Thor when it comes to wearing Boss Bottled: "It's like putting on a great suit, it makes you feel confident and gives you a different energy and attitude."

 The Hugo Boss Man of Today campaign launches this fall, and the Boss Bottled Collector's Editions are available at all leading department stores