The scent of sight: Byredo x Oliver Peoples

Visions and aromas

The scent of sight: Byredo x Oliver Peoples
In a new collab between Byredo and Oliver Peoples that marks the one-year anniversary of their partnership, we explore the scent inspired by synesthesia

A superpower wielded by an extremely select few; synesthesia is the ability where engaging one of the senses triggers the stimulation of another. Imagine looking at the sensational vista that is Los Angeles, and all its sights are perceived by your brain to be various scents you can smell so strongly as if the flacon was right beneath your nose.

A concept that so tickled David Schulte, CEO of Oliver Peoples, that he jumped at the chance to work with Byredo again to create a collection where five limited edition sunglasses and a signature fragrance seamlessly complement each other. The perfect counterparts to each other — leaders of their respective niche markets with a dedicated minimalist approach — this collaboration is an organic combination where shared ideals of craftsmanship and quality come together. With L.A. as the anchor, Byredo's master perfumer (who possesses synesthesia) sets about bottling the sights and smells, taking the city's golden hour — a period wherein warm sunset light washes over the vibrant landscape — as the inspirational colour palette.

Byredo x Oliver Peoples fragrance

Byredo x Oliver Peoples fragrance limited edition sunglasses

Featuring three bottles hued in different nuances of rosewood, mustard and moss with a new gold-toned mirrored coating, Byredo crafts a unique multi-faceted fragrance to fill these iconic flacons. Opening with the ripeness of juniper berries and Californian lemon touched with middle notes of orris butter and patchouli fraction, the scent bears an earthier dry down of musk, warm sand accord and helichrysum.  

And while we might not be blessed with synesthesia, the fragrance conjures the vision of three hot-blooded men that embody this new scent, all while slipping on a pair of limited edition Oliver Peoples shades (insert casual windswept look as you please):

Byredo x Oliver Peoples fragrance Sean O'Pry

Byredo x Oliver Peoples fragrance Idris Elba

Byredo x Oliver Peoples fragrance Baptiste Giabiconi

The Oliver Peoples x Byredo fragrance is available exclusively at Escentials Paragon. $231 for 60ml 

Text: Angelyn Kwek

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