The scent of sight: Byredo x Oliver Peoples
Visions and aromas
A superpower wielded by an extremely select few; synesthesia is the ability where engaging one of the senses triggers the stimulation of another. Imagine looking at the sensational vista that is Los Angeles, and all its sights are perceived by your brain to be various scents you can smell so strongly as if the flacon was right beneath your nose.
A concept that so tickled David Schulte, CEO of Oliver Peoples, that he jumped at the chance to work with Byredo again to create a collection where five limited edition sunglasses and a signature fragrance seamlessly complement each other. The perfect counterparts to each other — leaders of their respective niche markets with a dedicated minimalist approach — this collaboration is an organic combination where shared ideals of craftsmanship and quality come together. With L.A. as the anchor, Byredo's master perfumer (who possesses synesthesia) sets about bottling the sights and smells, taking the city's golden hour — a period wherein warm sunset light washes over the vibrant landscape — as the inspirational colour palette.
Featuring three bottles hued in different nuances of rosewood, mustard and moss with a new gold-toned mirrored coating, Byredo crafts a unique multi-faceted fragrance to fill these iconic flacons. Opening with the ripeness of juniper berries and Californian lemon touched with middle notes of orris butter and patchouli fraction, the scent bears an earthier dry down of musk, warm sand accord and helichrysum.
And while we might not be blessed with synesthesia, the fragrance conjures the vision of three hot-blooded men that embody this new scent, all while slipping on a pair of limited edition Oliver Peoples shades (insert casual windswept look as you please):
The Oliver Peoples x Byredo fragrance is available exclusively at Escentials Paragon. $231 for 60ml
Buro 24/7 Selection
What does it take to be a master sommelier?
Watch: A couple's workout that you can take anywhere around the world
This supermodel wants you to have her priceless vintage Chanel, Alaïa and Gucci
What you can do to support the freedom to love in Singapore
New bars in town: Nineteen80, Room For More, Mona Lounge
Buro 24/7 Selection