Best inclusive foundation ranges: Pat McGrath Labs, Rare Beauty, Anastasia Beverly Hills and more

Best inclusive foundation ranges: Pat McGrath Labs, Rare Beauty, Anastasia Beverly Hills and more

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Text: Cheryl Lai-Lim

Image: Instagram | @rarebeauty
Image: Instagram | @fentybeauty

When Rihanna first launched Fenty Beauty, it drew much praise and attention for the fact that it was created with the promise of inclusion for all women. At a time when other mainstream makeup companies did not cater to such diversity, introducing a foundation line with a broad range of shades available for different skin tones was considered groundbreaking. Today, the beauty industry has made much progress when it comes to inclusive beauty. Below, five other makeup brands — other than FB — for your consideration.

Pat McGrath Labs

Pat McGrath certainly wasn't playing around when she released her foundation line. The Pat McGrath Labs' Sublime Perfection Foundation is not only a silky, luxurious foundation, it also caters to a wide range of skin tones with its 36 universal hues available. The foundation spectrum is differentiated by its shade range (light, light medium, medium, medium deep, deep) and undertones (peach, pink, yellow, golden, red, olive, and neutral).

Rare Beauty

Just recently launched by Selena Gomez, Rare Beauty has already proved itself formidable with its shade-inclusive Liquid Touch Weightless Foundation. Gomez took into consideration beauty inclusivity when creating her foundation line, which prompted an extensive 48 shades of foundation. The foundation range can be sorted into shade categories (light, light-medium, medium, medium-deep, deep) and undertones (warm, neutral, cool). For those having trouble finding their shade, they can use the shade finder on the site to find the closest shade match.


With 42 shades available, Colourpop's new Pretty Fresh Hyaluronic Hydrating Foundation accommodates most skin tones. The foundation line is classed by 6 shade ranges (fair, light, medium, medium dark, dark, deep dark) and 3 undertones (neutral, warm, cool). This affordable foundation is also formulated to be oil-free and ideal for all skin types. The addition of hyaluronic acid as an ingredient results in both buildable coverage and hydration for a natural finish.

Anastasia Beverly Hills Luminous Foundation

Shade inclusivity was certainly at the top of Anastasia Beverly Hills' priority list when they released their first foundation range. The Luminous Foundation is available in 50 shades, and is categorised by 5 shade categories (fair, light, medium, tan, deep) and 3 undertones (cool, warm, neutral). It's also water-resistant, long-wearing and promises a luminous, natural finish.


Natasha Denona

A buildable full-coverage foundation, Natasha Denona's Foundation X+ line has a radiant finish available in 36 tones. If you're feeling lost, each foundation is labelled with a letter and number so you can easily find your shade match. N stands for neutral, Y is for yellow, R is for red and W is for warm. Pretty easy, huh?