Lancôme's latest campaign inspires us to embrace our age

Lancôme's latest campaign inspires us to embrace our age


Text: Renée Batchelor

When it comes to loving your age, Lancôme is all for it. Find out all about the age-positive attitudes the brand's ambassadors Anita Kapoor and Eunice Olsen have

Time is unstoppable. But that doesn't mean that ageing is a process that you should succumb to nor one that you should deny. It's all about having the right approach — taking measures to help it along, but also developing a healthy mindset and self-loving stance. After all, though age may come with a few wrinkles, it also comes with wisdom and life lessons. With that in mind, Lancôme selected two ambassadors — Anita Kapoor and Eunice Olsen — who dazzle not only with their age-defying good looks, but with their experience, warmth and intelligence.

Lancôme is also highlighting its star product, the Advanced Génifique youth activating serum. While you can see and feel results in seven days, this is not merely a quick fix approach, but a long-term anti-ageing product. Génifique enriches your skin with probiotic technology that stimulates the production of youth protein, strengthening the base of your skin from within, so you're left with a hydrated, radiant complexion and reduced fine lines. Read on to find out what Anita and Eunice think.

Lancôme Genifique


What does age mean to you?
I don't see myself as a particular age. I go by how I feel on the inside, and sometimes that can mean feeling younger or older.

How do you love your age?
I've come to see life in cycles of ups and downs, like the natural rhythm of the ocean. It's the whole idea of push and pull. Some of the milestones in my life would traditionally be considered negative, but I've learnt so much from them.

And I think that's what growing older is all about. It's about embracing every part of your life and just growing. I'm not afraid of my laugh lines or that my skin has changed with age. I'm also not worried about perception. I know that there's a stereotype that to be in the public eye, you must be a certain age, or have a certain look. But I've never considered my number or these stereotypes; in fact, I was 30 when I first became a TV host.

No matter how much I've done, or how far I've gone, I know that I can still go further. This is what motivated me to become an advocate for gender, elder and race equality.

At the end of the day, when I look back on my life, I want to know that I tried to be the best version of myself.

What advice do you have for women who are struggling with insecurities about their age?
I've always been a big advocate of just being yourself. I believe that authenticity is a hallmark of actually understanding yourself. You have to accept both your light and dark sides, because everybody's got them.

The only way you can really stand out is to be yourself. Otherwise, you're just a cookie-cutter version of everybody else. Own yourself and your image. 

Eunice Olsen


What does age mean to you?
I've never allowed my age to be a barrier to what I can or cannot do. You can be young, but you can say, "I'll give it my best anyway." So I think it's not a matter of your age, but your perspective on things. If you're willing to put in hard work, I think age doesn't make a difference.

I had the privilege of serving as a Nominated Member of Parliament at 27, and even though I was considered young, I knew that if I could do it, hopefully other young people would think that they could as well.

How do you love your age?
When I think about growing older, I think about all the new opportunities I might get to experience. It's really exciting because every new opportunity brings about new challenges, and these challenges allow me to push myself further. Also, growing older means having more experience in life.

So, in a way, age makes you better at what you do or choose to do in life. When I started WomenTalk, I was already 36. But I know that I could not have done it any earlier because I needed to experience all that I did to bring me to the point where I was ready to create WomenTalk.

I've learnt from my mum to live every day like it's the last. Good or bad, I celebrate every experience. While the world might see a failure or a mistake, I see an experience that makes me a stronger, more resilient person.

What advice do you have for women who are struggling with insecurities about their age?
Go out and do what you want to do. Look forward to each day and say, "This is the day that I can make choices for myself, and I will appreciate and make the best of this privilege." Don't let your age limit your life, let it empower you. If you didn't do it before, you can do it now.