Kenzo Flower's perfumer, Dora Baghriche, on staying creative while working from home
Ever since we found out that we have to stay home for a long time, we looked to several beauty and wellness giants in seek of sagely advice on better time and work-life management. We learnt a lot: founder of sunscreen label, Supergoop!, splits her time between family and her other family at work; founder of the London-based luxury skincare label, Vanderohe, has some major self-care ritual going on; founder of Thann, a Thai wellness brand and retreat, is huge on his daily workout routine and diet.
This week, we looked to the French perfumer, Dora Baghriche, who most recently reinvented the classic Kenzo Flower fragrance alongside the Spanish perfumer, Alberto Morillas. Their creation? The Flower by Kenzo Poppy Bouquet.
Here, Dora sheds light on how she stays creative while working from home:
Where are you based right now?
How has the lockdown affected life?
It's allowed me the time to focus on creativity. I had the time to focus on smelling and launch "keep.smelling" on Instagram. It's just a way to share the fragrances in the world around us and celebrate them. It's been so much fun and it's inspiring to see what smells people want to share from their lives every day.
How are you coping and making the best of all the time you've got at home?
I have reconnected with my own being; only a slower life could allow that, and it has made me happy. Reconnecting with my inner truth is my number one priority right now. Getting rid of the superficial and the everyday social duties has brought me a lot of benefits. High doses of yoga, meditation and music have helped free body and mind from unnecessary pressure. This has been really healthy, and will, no doubt, reset my creativity. It may even deeply change my way of creating. Accepting the unknown has allowed to me to learn again.
A day in Dora's life
I'm always full of energy in the morning. After a bit of yoga and meditation, and a quick shower, I'm ready to work!
My creative process is very different at home. I have more variety around me, so I can take inspiration from books, flowers, flavours, fruits.... It's very different from my office!
I've also been spending time on Instagram where I launched this "keep.smelling" account. I've asked people to share the fragrances from their everyday and we celebrate scents together. It's been a real inspiration for me. Come and join me!