Estée Lauder has a new range of high-impact lipsticks fronted by Kendall Jenner

Estée Lauder has a new range of high-impact lipsticks fronted by Kendall Jenner


Text: Renée Batchelor

Estée Lauder ups the ante with a new range of Pure Color Love lipsticks — with a high-impact finish and cool, vibrant shades that befit a millenial's beauty wardrobe

Want a show-stopping lipstick that gets all the attention? Estée Lauder's new Pure Color Love lipstick comes in variety of shades and striking finishes. Each lippie has bold pigments that allow you to layer them over one other for a customised effect or worn alone for easy, plush colour. They come in a rainbow's worth of colours that you wouldn't expect from the storied cosmetics brand — and is clearly targetted at makeup-loving millenials like its face, Kendall Jenner. Read on to find out some insights gleaned from her photo shoot. We did not know that Jenner — whose sisters Kylie and Kim are linked to rappers Tyga and Kanye — is such a big rap fan. But her (reported) burgeoning romance with A$AP Rocky might offer a clue as to her predilection for the genre.

Estee Lauder Pure Color Love

What's the one beauty technique you just can't perfect?
The one beauty technique I can't perfect: I'm so bad at a wing. Like an eyeliner wing. I remember in high school all I wanted to do was wear a wing to school everyday. I swear to you I would get up like an hour early to perfect my wing. And those little Q-Tips that have the makeup remover in the ends — they became my best friend.

What's the best beauty tip you've picked up on set?
I get tips all the time but I think also subconsciously you're kind of learning from everything that people do to you and you learn what looks good on you and what doesn't. That's not a tip but that's the biggest thing I've picked up on.

Who do you admire?
I admire my sisters. I think they're really hardworking and independent and cool.

Behind the scenes with Kendall Jenner at the Estée Lauder Pure Color Love shoot
What do you love most about your job?
The thing I love most about my job is all the new friends I make and all the cool places I get to travel and all the creative minds I get to meet.

What's the hardest lesson you've learned?
The hardest lesson I've learned is that life doesn't go the way you want it to sometimes.

What's your favorite guilty pleasure?
Pasta, pizza, burgers. I don't know, I have a lot. Yeah I just had chicken wings today.

What's your secret talent?
Yeah I know every rap song. All the words.

Do you want to rap a little?
No I don't. Don't ask me.

$36 each. Available from 11 May at Estée Lauder counters and stores