Discontinued beauty products Singaporean makeup artists don’t want to throw away: Urban Decay, Bobbi Brown, Burberry, etc
Nothing is quite as devastating as the loss of a beauty product in its prime, whether it's through disintegration (literally losing grip of your baby); disorganisation (losing it in the depths of your makeup bag); or worst of them all: discontinuation. The stuff of nightmares for many a beauty devotee, it is a phenomenon that infect even the most reputable of releases.
No product is ever truly safe.The primary reason why brands sometime discontinue their bestsellers is to welcome the next best thing. M.A.C. Cosmetic's Senior Vice President of Global and North American Marketing, Laura Elkins, elaborates further in an interview with Allure: "A lot of the reason why we discontinue, just like any other brand out there, is that we need to make room for new innovations and new trends. We don't just look at sales. We want to make sure we're maintaining our artistry and professional leadership around the world."
It's a hard pill to swallow — one that chokes makeup artists more than anyone else because they have to constantly keep on the lookout for makeup wins. Their livelihood depends on it. What are their methods of coping? Are they still in mourning? And most importantly: have they ever found another to replace their lost love? Our favourite face-painters open up about their heartbreaks.
"Discontinued beauty products I still think about? Well, there's the M.A.C. Cosmetics Hyper Real Liquid Foundation in shades NC100-600 that were released in the mid 2000s. They go on skin beautifully, and have this white-pink radiance to them. There's also the Clinique Moisture On Call, a moisturiser which was perfect for dry, combination skin. I used it to prep the skin because it wasn't too greasy. Oh, and of course there's the Prescriptives Customised Liquid Foundation and Powder. It's made for flawless skin, especially when the Prescriptives retail artist knows exactly the right colour and formulation to pick. I've looked for similar products to replace it, but I haven't found any with the exact density. I guess I have no choice but to move on."
"It broke my heart when Bobbi Brown discontinued their Tinted Eye Brightener in Medium Peach. Well, it was discontinued specifically here in Singapore, at least. I was just staring in shock at the sales person when she broke the news. It was the perfect shade to kill the blue hues in dark eye circles. They released a new version recently, but it just doesn't do the job as well."
Ginger Lynette Leong
"There's so many great discontinued products out there! At the top of my head, I'd say the ones I miss the most are the Urban Decay Naked Smoky Palette, the M.A.C. Cosmetics Select Foundation, and the Maybelline Great Lash Mascara. Consider this an open letter to these brands to bring them back, please."
Debra Marie Kiara Pereira
"New York Color shattered my heart to a million pieces when they discontinued their Liquid Eyeliner! It was everything you could want in a liner: super matte, super black, and with a flexible brush tip that made application an absolute dream. Plus, it was super affordable. My heart still hurts when I think about the good ol' days. I haven't found an exact replacement, though I'd say the NYX Matte Liquid Liner comes pretty close. The brush tip isn't quite as flexible as New York Color's, but it gives an equally matte black finish."
"I adored the Burberry Velvet Foundation. It was super buildable, came in a lot of shades, and had this unreal second-skin finish. I was really surprised that they decided to discontinue it! Luckily, I found the Diorskin Star Foundation, as well as the Giorgio Armani Power Fabric Foundation, which provide a really similar finish."