Clinique’s creative director Melissa Knapp talks beauty and collaborating with Marimekko
Makeup meets Marimekko
If you're a serial Marimekko collector whose life mission is to dot every corner of your home and office with the brand's iconic vibrant prints, you can now extend that to your makeup with the Marimekko for Clinique limited edition collection. Featuring 10 archival prints created by the late Annika Rimala – the Finnish house's most prominent designer during the '60s and '70s — Marimekko's distinctive aesthetic now dresses up Clinique's most-loved everyday beauty essentials.
An injection of playful patterns and colours into cult faves like the Lip Pop series and Clinique cushion compact, the collection isn't just pretty to look at, it rolls practicality and a touch of quirk into your makeup routine when you're getting your face on. Not to mention it'll incite looks of envy from fellow Marimekko fans (and a smile from you) whenever you whip these babies out for a spot of touching up. And on topic of loving all things Marimekko, get the deets on the collaboration collection straight from Clinique's vice president and creative director Melissa Knapp as she shares how makeup and the Finnish design house are a match made in beauty heaven:
What do you feel Marimekko and Clinique have in common as brands?
Clinique and Marimekko share a positive philosophy and a heritage of thinking differently. Both brands were founded by pioneering women who dreamed up products that encouraged others to be bold, embrace uniqueness and think on the bright side. Marimekko has reflected a marriage of creativity and function and I love the idea of pairing our simple, classic packaging with the surprise of Marimekko patterns to bring a smile into your everyday beauty routine.
What are the most important characteristics of a brand that you look for in a potential collaboration partner?
It's important for any partnership to feel authentic and to have a natural connection. We look for brands that share our positivity and empowering vision. We also look for partners that can bring a bit of unexpected joy to our brand.
What do you think it is about colour and design that inspires happiness?
Well, first of all, there's a science behind how colour and environment affects your mood but without getting too lost in the psychology of it, I think design plays a special role in allowing individuals to express who they are. Whether it's what you wear or how you decorate your home, design and colour allow people to express their unique personalities.
Where do you find your inspiration for boldness and creativity?
A lot of my inspiration is found when I'm travelling but in today's busy life, it's easy to put that off. Thankfully I live in NY where I have endless access to art, architecture, film, et cetera. But getting inspired isn't only about being exposed to new things. It's about taking the time to allow yourself to absorb the little things around you whether it's a video or an image online, a bold advertising campaign or even a conversation with an inspiring friend.
In your opinion, is there such a thing as too much colour?
Well, it depends... but we love colour at Clinique. It gives women the freedom to experiment and play. Colour can be a way of bringing happiness into your daily life — it adds a certain energy. That's why we're so excited for our partnership with Marimekko. You can't help but smile when you see their bold colours and patterns paired up with our products.
The Marimekko for Clinique collection is available online from 1 February and at all Sephora stores from 15 February, $29 - $35