Weaving the Chloé Love Story: Interview with perfumer Anne Flipo

Weaving the Chloé Love Story: Interview with perfumer Anne Flipo

Love's aroma

Text: Angelyn Kwek

As Chloé embarks on a new passage of sensuality with the Love Story Eau de Toilette, the nose behind this enchanting elixir, perfumer Anne Flipo, gives us a whiff of what weaves the smell of romance

Awaken your inner romantic with this heady, delicate fresh chapter penned by Chloé — the new Love Story Eau de Toilette. Imagined by Anne Flipo — the fragrance virtuoso behind the original Chloé Love Story Eau de Parfum, Lancôme's La Vie Est Belle and Yves Saint Laurent's Saharienne — this fresher, more floral interpretation of love envisages such intimate moments as secret smiles on a morning stroll.

A piquant composition of pure seduction to be worn on bare skin, we dive into the heart of romance with Flipo to grasp the essence of the Chloé Love Story and its ever-effusive aura.

Chloe Love Story Eau de Toilette

How did the Chloé universe stimulate you to create this new Chloé Love Story Eau de Toilette fragrance?
The universe of the brand is a universe that speaks a lot to me and makes me dream: From the chic bohemian elegance, the carefree refinement, and the bright modernity of the brand.

What were your sources of inspiration behind the fragrance?
My main source of inspiration was the Love Story woman — fascinating, graceful, and intense with a natural elegance. For Love Story Eau de Parfum, she was radiating in the depth of the night. For the Eau de Toilette, I envisioned her still in Paris, by the River Seine, but this time in the early morning, after this unforgettable night. She walks on the Parisian streets, free, luminous and sparkling. She radiates a natural sensuality.

What are the differences between the new Chloé Love Story Eau de Toilette fragrance compared to Chloé Love Story Eau de Parfum?
They have the same theme but different interpretations. It's a new composition around orange blossom: Smiling yet spontaneous, sensual yet fresh.

What are the key ingredients? Could you describe each facet in detail?
Orange blossom is the main ingredient of Love Story. The prunus flower and the nasturtium provide a new fresh floral aura. The orange blossom, which is the olfactive signature of the fragrance, is revealed at the heart of morning dew. The spicy floralcy of nasturtium thrills the fragrance with its fusing scent. The prunus flower expresses an intense green facet, very elegant, sublimated by a wet floral accord marked by joyfulness and carefreeness.

What makes this fragrance structure so specific?
The main specificity of the structure comes from the orange blossom. Love Story Eau de Toilette is a fragrance based around this emblematic flower. To me, it is the absolute symbol of sensuality. It embodies a voluptuous femininity. For the eau de toilette, I have chiseled it to express a brighter and fresher sensuality.

Chloe Love Story Eau de Toilette

What was the most difficult thing for you when creating this fragrance?
The challenge was to compose a new floral theme without losing the identity of the original fragrance, adorning orange blossom with a flight of aquatic petals.

How is Chloe Love Story Eau de Toilette unique compared to other floral perfumes?

The uniqueness of the fragrance lies in its fresh airy naturality, which highlights joyfully the sensual aura of orange blossom. Crispy aquatic vegetal notes crown a woman with an ethereal halo of brightness and dew, while the sensual orange blossom adorns the magnetic and sophisticated vibe of the trail. It's a fragrance of radiance and freshness for a lively irresistible woman.

If you had to choose three key words to describe the fragrance, what would they be?
Lively, luminous, audacious.

With this new eau de toilette, which parts of the Chloé story did you want to reveal?
My intent was to translate the naturality of flowers bathed in morning dew. I wanted to express the tenderness and spontaneity but still with the elegance and refinement characteristic of the Chloé brand.

Do you believe there is something recognisable in the Chloé fragrances you have created, like your footprint? Is there a Chloé footprint?
My footprint within Chloé fragrances is of course the orange blossom! This is my favourite flower and I have an absolute love for it. To me, Chloé's footprint has two main characteristics: Fresh, clean and sexy fragrances and definitely a natural appeal for iconic flowers and their reinterpretation into feminine, elegant, soft and chic fragrances. Just like Love Story.

For you, who is the woman you imagine to wear Chloé Love Story Eau de Toilette? Could you describe her?
I imagine an alluring and lively woman. A free spirit who is not afraid to express her feelings and emotions; an audacious woman who dares to seize the day and live life to the fullest.

The Chloé Love Story Eau de Toilette retails from $90 to $158. Available at all Sephora stores and major department stores