Best Singapore e-commerce sites to pick up your cult beauty favourites from — other than Sephora and Escentials
Splash the cash
We'll admit: the well-stocked shelves of online beauty emporiums have spoilt us immeasurably. Take popular favourites Sephora, Escentials, and LookFantastic: with these multi-label sites, our makeup, skincare and hair care needs are constantly covered — and all in a single browsing window, to boot.
Or so it seems. While we remain big fans of 'em beauty giants, it doesn't quite scratch our itch for certain independent labels, further alleviated with the rapid rise of indie beauty brands within the industry. We're talking buzzworthy names from any beauty enthusiast's lexicon. Glossier, Morphe, Lime Crime... and so the list goes.
Because we're not alone in this, we've hunted down the best e-commerce sites from Singapore that offer to grow your cult stash, and deliver said goods right to your doorstop. Staying in your jammies while browsing through your next can't-live-without? Maybe dreams do come through after all.
1. Coma Makeup
Established in 2016, Coma Makeup offers an extensive list of international — and independent — beauty labels that have amassed a wide following. The wallet-friendly Colourpop and Elf Cosmetics are available, as are makeup guru faves Morphe Brushes and Lime Crime. You'll also find up and comers such as Juvia's Place and Lorac, which just about cement Coma Makeup's status as the purveyor of brands with serious street cred.
They may be known as Asia's ultimate online fashion destination, but they aren't trailing too far behind in the beauty department either. With a good mix of luxury and drugstore brands such as BH Cosmetics, Jane Iredale, and Deborah Lippmann under their umbrella, Zalora is well underway to becoming a top destination for us beauty junkies.
Specialising in cruelty-free and environmentally-friendly (think: Glossier, Milk Makeup, and The Ordinary) 4meglam is a veritable haven for the conscious shopper. Sure, their in-house range has a way to go before we consider ourselves fans but theirs is a vision we can get behind.
Still riding the K-Beauty bandwagon? Then you're in luck at Hermo, whose selection can make a serious collector blush. (Get it, get it?) Pick from much-hyped labels including 3CE, Belif, and Cosrx, as well as budding skincare brands Huxley and Pyunkang Yul.
Laycy is the site to hit up if you're in a bit of a beauty rut. Let instinct — and umm, pretty packaging — guide your shopping decisions here within its eclectic mix of under-the-radar brands. Who knows? You might just find yourself experimenting with beauty's next big thing before everyone else. Isn't that the whole point of online shopping?