Asian influencers, bloggers, vloggers and faces in beauty we love, aside from OG Michelle Phan

Asian influencers, bloggers, vloggers and faces in beauty we love, aside from OG Michelle Phan

Beauty in diversity

Text: Charlie Rose Lee

Image: Instagram | @michellephan

Thanks to the blockbuster success of — what else — Crazy Rich Asians, we are now entering a new age in Asian representation. Not just in TV and movies, but in fashion, beauty, and popular culture. We may still have a long way to go before we reach equal opportunities and better representation of Asians (particularly in the West), but things are definitely changing. Ahead, we spotlight on the bright young things of the beauty industry who have followed the footsteps of OG makeup guru Michelle Phan, then proceeded to own their spheres of social media influence.

Way to go, girls.

The Korean-American fashion and beauty vblogger behind Clothes Encounters (she has since made her channel eponymous), Jenn Im counts over 2.3 subscribers on YouTube, another 2 million on Instagram, a fashion line of inclusive and affordable everyday staples she calls Eggie, and a slew of collaborations with Colourpop and Mejuri.



The Filipino-American YouTuber and professional makeup artist with over 4 million followers and subscribers on Instagram and YouTube believes that "makeup is a one-size-fits-all". He has a series of collabs with MAC Cosmetics under his belt, and have done makeup vids with celebs including Kim K and Katy Perry.



LA-based makeup artist turned beauty and lifestyle blogger Claire Marshall has been posting on YouTube before it got this big (i.e 2011). One of the first things you'll notice about her is her inky body decorations, but what we really dig are her cinematic episodes and her authenticity. Her 900K++ subscribers agree.



Born and raised in the Philippines, LA-based Heart is a ray of sunshine. She's funny, real, with amazing skin and brows. Her channel, which boasts 2.2 million subscribers, is mostly beauty-related, peppered with bits of her personal life.



5. PONY 
When South Korean makeup superstar Park Hye Min transformed herself into Taylor Swift and Kylie Jenner back in 2016 — she was already one of the most influential beauty vloggers in the country, mind — the world gasped. She has since written a book, started a makeup line, and is a regular feature in glossies across ponds. Talk about world domination.


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