How to care for platinum blonde locks: Best purple shampoos, heat protectants, and treatments to try

Never say dye

Text: Cheryl Lai-Lim

What do Kaia Gerber, Emily Ratajkowski and Lady Gaga all have in common? Well, aside from their impeccable fashion sense, their love for tattoos and their (very adorable) dogs, they've all also recently dyed their hair a shiny platinum blonde. While most of us might have been neglecting our hair upkeep due to restrictions during the pandemic, these celebrities are looking très chic with their newly bleached tresses. Going platinum can instantly transform your visage, so it's easy to see why these celebs opted to take the plunge. The good news: you, too, can leap upon the bandwagon — though we have to warn you that much after-care and dedication is required to keep platinum tresses in tip-top shape. To help you on your hair health journey, we've parsed the Internet and hunted down the best picks to ensure long-lasting and luscious locks. See it all, below.

Sulfate-Free Purple Shampoos

Purple shampoos are an essential for those with platinum blonde hair. It helps to fight brassiness and keeps the yellow tinge away in between touch ups at the salon. Choosing a sulfate-free option is important, too, as sulfates can damage your hair by stripping away its natural oils and moisture.

Hydrating Treatments

Bleaching your hair to platinum will inevitably cause your hair to suffer from a loss of moisture. To avoid your hair looking and feeling like straw, we recommend replenishishing moisture in your hair with a slew of deep-hydrating mask treatments.

Heat Protectants

If you're a fan of using heat tools to style your tresses, it's vital to use a quality heat protectant before styling. Otherwise, the heat from tools such as your blow-dryer or your hair curler could turn your gorgeous platinum dye to a brassy yellow. To avoid wasting all that effort, we say choose a heat protectant specially formulated for coloured hair.