Singapore beauty success stories

Singapore beauty success stories

Homegrown heroes

Text: Renée Batchelor

You've heard of our successful film makers, fashion and jewellery brands and even restaurants. Here are the beauty brands that are truly making waves both here and overseas

Everyone loves a success story. But often what goes behind each press snippet and celebrity endorsement, is a tonne of grit, determination and behind-the-scenes hustle. Here are the Singapore beauty and grooming brands that have done earned their rightful place in the annals and who are likely to be doing great things in the near future.

Created by Nicolas Travis, Allies of Skin started with just one key product — the 1A All-Day Mask — and retailing its products online on its own website. The brand now has four skincare offerings — the latest is Bright Future — a gentle, rejunvenating peel. It now sells on Net-A-Porter and Mr — a major coup — as well as in New York's Barneys and WANT Apothecary.
Sign of success: The products have appeared on and Founder Travis was named one of Forbes' 30 under 30 Asia under the Retail and E-commerce category. Allies of Skin has also broken even just nine months after its initial launch.


Skin Inc's CEO and founder Sabrina Tan has been described as a game-changer in the realm of customised skincare — bigger skincare brands have been known to 'borrow' some of her novel concepts. The brand's star My Daily Dose customised serum can be ordered online, but also retails in Sephora in the US. Other popular products from the brand include its handheld devices.
Signs of success: Skin Inc has collaborated with Disney on the recent Beauty and the Beast movie producing a limited edition serum that was featured on international sites like Glamour, Allure and Cosmopolitan, with proceeds benefitting the UN's #heforshe campaign. It has also worked with influencers like Aimee Song and gotten endorsements from the likes of Lea Michele's makeup artist and been used backstage at New York Fashion Week shows.


Thanks to the vision of CEO and founder Cynthia Chua, the Spa Esprit Group has grown to include not just beauty and wellness parlours — including Browhaus and QiMantra — but bars, restaurants and even farms. One of her first ventures, Strip brought the concept of Brazilian waxing to a conservative market and really took off. It now offers IPL and waxing services.
Signs of success: The brand recently celebrated its 15th anniversary in Singapore. It now boasts 48 outlets in 11 cities and as of 2017 has tamed a whopping 3 million lady gardens in Singapore alone.


Singaporean activist Tay Yu Hui's passion project is a range of luxurious yet affordable cruelty-free makeup brushes. Quick to adapt to trends, 13Rushes has also done limited edition brushes for breast cancer awareness and has a growing following on Instagram.
Signs of success: With glowing endorsements from the likes of local makeup artist Larry Yeo, 13Rushes now produces up to 70,000 pieces of brushes a year. The brushes are manufactured in China and Japan, with high-quality bristles imported from Japan and Germany.