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Prada Parfum presents Prada Bears Parade, collectable gift sets inspired by their famous teddy bear

Prada Parfum presents Prada Bears Parade, collectable gift sets inspired by their famous teddy bear

Bear in mind

Text: Sinead Lee

Editor: Jolene Khor


You know that feeling you get when you spot a perfect beauty gift — be it a perfume, an advent calendar or a fabulous gift set  on the aisles of your favourite beauty retailer, and the devil on your shoulder whispers, “You have to have this now"? Well, regard us as that voice for the time being, because we’re here to propagate that it's unquestionably criminal to sleep on seriously covetable giftables.

At the starting line leading up to what's sure to be an overcrowded Christmas where festive kits are concerned, Prada Parfums is trail-blazing with their latest limited edition collection, Prada Bear Parade. As its moniker suggests, Prada Bear Parade features 'grammable mammals, teddy bears first spotted hanging off the Italian label's bags in holiday 2014.

While we can't fathom why you won't want to spend a month's worth of coffee runs on a collectable teddy bear trinkets (har-har), here's another push: Prada enlisted Canadian illustrator and artist, Tracy Walker to reinterpret the Prada Bear into a f—king cute print displayed on the holiday gift boxes. Getting beauty and fragrance devotees riled up, the his and her sets are packed with signature fragrances and body care treats plucked straight from Prada's best-selling scents. 

Available at Takashimaya Shopping Centre, Tangs Plaza, Tangs Vivocity, Metro Paragon, Isetan, Robinsons Raffles City and Sephora.

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