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Prada Parfum presents Atelier Prada, a creative lab to customise your fragrance with iconic designs

Prada Parfum presents Atelier Prada, a creative lab to customise your fragrance with iconic designs

#Obsessed

Text: Sinead Lee

Editor: Jolene Khor


They say never to judge a book by its cover. Do we extend the same courtesy to beauty products?

We'd be trippin' if we claimed we never once purchased a product solely based on aesthetics or walked straight past one because its outfitted design didn't tickle our fancy. Much like personal preferences on lipsticks and hair dos, a trademark scent is just as significant (if not more so) when it comes to expressing your personality — which in turn, establishes your public identity. #Youareyourbrand.

Combining the two  fragrance and custom packaging  are the smarties at Prada, brewing olfactory and design mojo in a new creative lab, Atelier Prada.

Luring beauty nerds and fragrance whiz kids to get handsy, the perfume flacons are customisable with veritable Pradarama signature graphic patterns, plucked straight from Prada's much-loved fashion department. Those with a memory of a raven will recognise Hawaii, a '40s Hawaiian floral from the men's spring/summer 2014 show, and maybe even Hypnotic, a geometric design first produced for Prada's fall/winter 1996 women's collection. Further personalisation on the perfume bottles welcome, à la retro stickers and initials. (Insert drool emoji here.)

Unless you intend on going home with an empty bottle, choose from Prada Candy (for a smooth caramel whiff) and Prada La Femme (with fresh ylang ylang), each promising a rich decorative and olfactory addition to any vanity table. We may be about that #shelfie life, but what's inside counts too.

See you, and your custom Prada perfume, on Instagram.

Available from 20 Nov 2018 at Takashimaya Shopping Centre, Robinsons Heeren and Metro Paragon.

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