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Kat Von D’s Go Big or Go Home Volumizing Mascara boosts both your lashes and confidence

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Text: Emily Heng


Singapore's relentless heat and humidity brings with it a special set of challenges that not all makeup can stand up to. By the time lunch rolls around, our eyeshadows may have (miraculously) migrated to cheeks, blush melted off entirely, and mascara a smudged, flaky mess atop cakey foundation.

Lucky for us there is a recent entry within the beauty sphere that gives us hope. Enter Kat Von D's Go Big or Go Home Volumizing Mascara. Boasting a smudge-proof, flake-proof, and water-resistant formula, it delivers on volumised, long-wear lashes that promises to withstand sweat, tears, oil and the environment. Equipped with a custom-designed Fluff Brush, its wavy, fiber bristles also help catch and coat each lash for a full, thorough coverage. Its vegan formula — this bad boy is powered by a blend of olive and sunflower oils — makes for the cherry on top.

With such bold claims made, it seems only fitting that we test them out with a series of equally as bold tests. Ergo, we gathered three influencers from Singapore, Malaysia, and Thailand to give Kat Von D's latest mascara offering a whirl. Ming Bridges goes through a sweat-fest of a boxing class at Uppercut to see if it lives up to its flake-proof claim, Mysara Muhd dangles precariously from a treetop obstacle course to verify its smudge-proof abilities, while Alie Blackcobra takes a giant swing that travels at speeds of 120km/h to see if it withstands sweat, tears, and various enviromental factors. Watch the video above to witness all the action go down.

Kat Von D Go Big or Go Home Volumizing Mascara is available on sephora.sg and Sephora stores at $33.

Director: Vanessa Caitlin
Director of Photography, 1st AD and Editor: David Bay
Fashion Direction: Jolene Khor
Grooming: Christian Maranion
Locations: Forest Adventure, AJ Hackett Sentosa, Uppercut Boxing
Special thanks to: Stephanie Besse, Ryan Guzman, Issac Kwok, Barbara Latimer

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