Five things we love about the new My Burberry EDT

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Five things we love about the new My Burberry EDT
Burberry has launched the Eau de Toilette version of it sexy My Burberry scent. Find out why it's already one of our favourites

How much do we love the new My Burberry Eau de Toilette? Let us count the ways:

1. The scent is perfect for Singapore
While we adore the sensuality of the original, the Eau de Toilette version — also created by perfumer extraordinaire Francis Kurkdjian — is lighter, fresher and seriously addictive. With a blend of sweet pea, lemon flower, peach flower, damask roses and white moss, this smells like a gorgeous bouquet of rain-tipped flowers.

2. The campaign features two of England's finest rebel roses... and the chemistry is palpable
Reuniting for the campaign, Kate Moss and Cara Delevingne, arguably two of England's most iconic models, drip with sensuality and sass in the new advertising visuals. Draped in what looks like just one Burberry heritage trench between the two of them, these ladies have never looked better in our opinion. Bonus: the models reportedly hit it off behind the cameras as well.

3. The campaign was shot by no less than Mario Testino
The legendary Peruvian lensman took time off from taking adorable family portraits of Prince George (and the royal family) to shoot this campaign. Fittingly, he was responsible for one of the most famous portraits of another much-loved English Rose — the late Princess Diana for a 1997 Vanity Fair cover shoot.

4. You can personalise your bottle
It's not called My Burberry for nothing. Get up to three initials engraved in your bottle via a monogramming service at or through selected Burberry stores. 

5. It's proud of its British heritage
Burberry's Chief Creative and Executive Officer Christopher Bailey shot the campaign in London with two British models and even the bottle has classic references to the brand's roots. The horn-finish cap was inspired by the coat's buttons and the hand-tied gabardine knot (made in Yorkshire) is a reference to the hardy fabric invented by Thomas Burberry more than 100 years ago.  

Available at Burberry stores

Text: Renée Batchelor

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