Five interesting facts about the new Miu Miu fragrance

Five interesting facts about the new Miu Miu fragrance

The first fragrance

Text: Renée Batchelor

Miu Miu first launched in 1993. And its taken the brand more than 20 years to release its first fragrance. Buro finds that the wait has been worth it

In a field of generic scents the new Miu Miu fragrance certainly stands out. Quirky, distinctive and sexy in an understated way — you could just as easily be describing the brand's unique clothing and accessories. Our reaction when we saw the flaçon — a clever clash between a powder blue bottle and a red cap — was instant delight. The scent itself? Certainly surprising, possibly divisive (admittedly it may not appeal to all women), but definitely a 100 per cent Miu Miu. Here are other interesting facts about the fragrance.

1. French-English actress Stacy Martin is the face of the scent
The 24-year old has appeared in two previous Miu Miu fashion campaigns, but has the distinct honour of being the first fragrance's face. With her delicate bone structure — reminscent of another French-American starlet Jane Birkin — Martin is the Miu Miu woman personified... which is likely while Miuccia Prada tapped her for this campaign. 

2. An adorable cat is the co-star in the campaign
One of the main ad visuals is of Martin and a four-legged co-star, a kitten named Truman, doing 'battle' over the fragrance. However the choice of a feline in the picture is not a coincidence. Known for its quirky prints and animal references, Miu Miu has had collections with a cat motif in the past. Fun fact: Truman was a 'rescue' who was later adopted by a Prada staffer after the campaign was done. 

3. It doesn't smell like anything else
Hands up if you're sick of generic, smell-alike perfumes? Perfumer Daniela Andrier has created an almost idiosyncratic scent comprised of notes of elegant lily of the valley, jasmine, rose absolu, patchouli and a new one — akigalawood — that lends the fragrance its earthy quality. Like everything Miuccia Prada does, her distinct 'Miuccia' stamp is all over this one.

4. The technicolour bottle was inspired by the house's codes
Miu Miu's design team has nailed down its aesthetic with this flaçon. The powder blue, quilted bottle (made of opaque glass) was inspired by the house's signature Matalessé pattern that's found on its bags and accessories. The translucent, red cap meanwhile recalls the slightly retro, colour-clash thing that Miu Miu does so well.

5. The entire campaign has a swinging 60s vibe
From Stacy Martin's look — swept back hair, sky blue, Miu Miu frock and exaggerated liner — to the strains of Lesley Gore's 1963 hit You Don't Own Me playing in the background to  the bottle design.

Check out the film below:


From $147. At Sephora stores and Miu Miu boutiques