#FirstClassFriday: Crème de La Mer Blue Heart
Heart of the ocean
La Mer's Crème de La Mer is one of those products that straddle the line between luxury and cult so deftly. Those who know the rich, balm-like cream love its ultra-hydrating and healing properties. But the créme and its late creator Dr Max Huber, owe its legacy to the ocean, as the star ingredient, sea kelp, is harvested from deep within its depths.
Since 2014, the brand has started its Blue Heart foundation to actively contribute to ocean conservation. This year the brand partners again with National Geographic Society (NGS) to promote, celebrate and protect this vital ecosystem. Says La Mer's global president Sandra Main, "For the past three years, we've been able to partner with the National Geographic Society to help the Society's next generation of ocean explorers who are making an impact on ocean conservation." Among the brand's activities this year are the commisioning of a cinematic short film by NGS Explorer-in-Residence Dr Sylvia Earle as well as the creation of ocean-inspired vignettes by three key influencers, to kickstart awareness of the Blue Heart campaign.
To commemorate World Ocean Day, the brand's limited edition version of the cream comes with a stunning, ocean-inspired design and with the words 'Blue Heart' etched on the bottle. A beautiful keepsake and skin rejuvenating cream in one, this is one product you'll be glad leaves a blue imprint on your heart.
$740 for 100ml. Available at La Mer counters from end May
For last week's #FirstClassFriday, click here.