How Emma Watson is using the Beauty and the Beast press tour to promote conscious beauty brands
All natural beauty
If there was ever a person perfect to be a real-life Belle, of Beauty and the Beast, it’s Emma Watson. This March, Disney is bringing the tale to life, in a highly-anticipated film adaptation of the classic animated fairytale. The 26-year-old actress is sharing her fashion and beauty journey on Instagram, through her new behind the scenes account, The Press Tour. With posts from the film’s travel tours and international screenings, followers get an inside look into what goes into making the star's distinctive looks. Watson has been a long-time favourite on the red carpet, with her understated elegance both in her wardrobe choices and in her makeup. This time around, her beauty looks are organic, conscious and cruelty-free, with an assemblage of natural products and lines used. She's also promoting lesser-known labels like Emilia Wickstead and jewellery brand Catbird.
Stunning in an Emilia Wickstead gown, Watson offset her dramatic red carpet look with a glowing beauty look. This was created with the help of De Mamiel Facial Mist, Tata Harper Moisturiser, and RMS Beauty Concealer, amongst others. Each brand has a mission and distinct set of ingredients used to create an organic glow, while promoting causes from animal cruelty to preventing carbon emission. Watson’s look is topped off with BB cream and powder from Inika, an Australian brand that is vegan, halal and cruelty-free. Inika’s Mineral Mattifying Powder meanwhile, is blended from a skin-friendly mix of silica, corn, tapioca and rice powder.
For a slightly bolder look in London, Watson used Ilia Beauty’s pure eyeliner, which is formulated from natural dyes and does not contain silicones. With more of Inika’s products, the lips and cheeks are tinted with Moroccan Rose lip liner and organic Rosehip Cream. This look is intended to look naturally dewy, as opposed to severely matte, with the help of organic aloe leaf powder from Ilia Beauty. Meanwhile, in the first ever public screening of the film in Paris, the actress went for a dark red lip, using a combination of two lipsticks from The Body Shop: Osaka Plum Matte and New Orleans Scarlett Matte to go with the dramatic embroidery on her Oscar de la Renta bustier. Both lippies don't just look fabulous, they use community trade Brazil nut oil, promoting key ingredients harvested in Peru. For her hair, Rahua Beauty, known for creating all-natural haircare products such as sprays and oils, was a main sculpting product, styling her hair to perfection.