Clean beauty brands to try: Kypris, Tata Harper, Kjaer Weis, Grown Alchemist, and Juice Beauty
Green is the new black
As a beauty writer who's seen and tried trends and products by the truckload, yours truly can say that the only certain thing about cosmetics is the constant coming and going of fads. Buzzwords are always cropping up in the beauty lexicon (thanks Insta-verse), but it would appear there's one of late that's slated for longevity. Enter clean beauty.
Not to be confused with makeup and skincare of a vegan make — though they're fairly related — clean beauty is defined as products that are mindfully created without the inclusion of proven or suspected toxic ingredients. That means nixing a lot of the unpronounceable chemical names found on the fine print, from everything in the paraben group (your methyl-, ethyl-, butyl-, propyl-whatever) to phthalates, triclosan, and emollients such as petroleum jelly and mineral oil. These preservatives and synthetics we've been indoctrinated to accept as the norm actually have either carcinogenic properties or trace levels of toxicity that are detrimental in the long term. Why compromise your health? Looking and feeling beautiful shouldn't come at the expense of your well-being.
Think of it as undertaking a pledge to live your best life, beauty-wise. Plus the bigger picture to all this is that you'll be benefitting the environment with your conscious choices. Below, we give you five solid beauty brands to get you aboard the clean and green train.
1. KYPRIS BEAUTY
Made with organic, wild-crafted, and sustainably procured ingredients, cult beauty seekers have long been soaking in the goodness of Kypris Beauty's skincare products. With an approach that combines natural ingredients with cutting-edge cosmeceutical technology, their offerings as green as they are amazingly effective. Their Beauty Elixirs are a mega hit with the sensitive skin crowd, in particular.
2. KJAER WEIS
It's not often a makeup artist brand makes the conscious decision to be fully green from the get-go. Not only is the packaging of Kjaer Weis fabulously sleek, you can expect high-performing colours and formulas that are gentle on skin. Bonus: the cases are refillable, which reduces waste and saves you money when you eventually make that re-purchase.
3. GROWN ALCHEMIST
Its Aesop-esque look has already gotten us tapping the like button, but it's the extensive array of Grown Alchemist's hair and body care products that's the real winner. Besides swapping out the ever-present sulphates for bio-active ingredients (such as quinoa protein and botanically-derived flavonoids), their reasonable price tags mean going green won't bust a hole in your wallet.
4. JUICE BEAUTY
This one's a bit more under the radar but it's certainly got an impressive list of clean beauty credentials. Juice Beauty is USDA organic, locally-sourced, uses recycled packaging, and is produced via solar and wind power, making every brand on the market look bad. Its makeup is formulated using only plant pigments, and their skincare is natural and clinically-validated too. Win-win.
5. TATA HARPER
Award-winning and beloved by aromatherapy enthusiasts, Tata Harper has been in the clean beauty game long enough that they've sourced over 300 different raw ingredients to formulate products that radically change your skin. From their best-selling Retinoic Nutrient Face Oil to a select collection of lip and cheek balms and highlighters, everything is 100% natural and non-toxic.