Building a mask wardrobe

Fresh faced

Building a mask wardrobe
Skincare experts Fresh advocate building a mask wardrobe as part of your lifestyle — no, not the caped avenger kind, but one that keeps your skin looking its best

Sure, you may have your wardrobe essentials like your LBD and ankle-strapped stilettos down pat, but do you have the right wardrobe for your face?  It sounds like a strange concept to the unitiated, but what it's about is having options for your skin. After all, one of the biggest fallacies about skin is that it is static and unchanging — impervious to the effects of the weather, hormones and the environment. Having a range of skincare on hand, means you're better able to adapt your regimen to your skin needs at any given time. 

Fresh skincare is known for its masks and instead of looking at skin types, the brand advocates choosing a mask according to the result you want to attain. Fresh also recommends double-masking — applying one mask first, removing it and then applying a second one. Sounds like too much work? Wait till you see its immediate result.

One of the brand's most popular products is its Sugar Face Polish, which is a mask and exfoliant in one. Apply it on your face before a night out, allow the gentle sugar particles to slough away dead skin and see a brightened complexion immediately.  If you have minor imperfections on your face and want to keep them at bay, spot apply the brand's Umbrian Clay Mattifying Mask. And if you're looking for an ultra-luxurious treat, we recommend indulging in the Crème Ancienne Ultimate Nourishing Honey Mask. Take a look at the mask wardrobe and their actions on skin below.

One of the brand's most popular and endearing products is their Rose Face Mask. A gentle hydrator infused with real rose petals, this mask is suitable for almost anyone and reveals glowing, supple skin. To celebrate the 15th anniversary of this Fresh staple, the brand collaborated with London-based artist Jo Ratcliffe to create elegant illustrations that adorn the limited-edition jar of this mask.

Behind the scenes

On her inspiration, Ratcliffe says, "I began by looking at beautiful old botanical drawings of roses and thinking of ways of reinterpreting them into something more modern. I wanted to bring a kind of motion and to fill the space of the packaging in an irregular way, so that it felt a little wild and alive. I began to paint with Indian and acrylic inks and layered this with a loose version of traditional roses, which I painted using gouache, finally bringing in layers of blue so there was a hint of something unexpected." 

We're loving the end result and the chance to own a piece of art by one of the art world's up-and-coming illustrators. This limited-edition mask is at the usual price, so it's steal for Fresh fans and those looking to try out the brand.

Rose Face Mask Limited Edition

From $80- $229. At Fresh Ion Orchard and Sephora stores.

Text: Renée Batchelor

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