Black-owned makeup, skincare, and wellness labels to know about: Beauty Bakerie, Juvia’s Place, Briogeo, and more

Black-owned makeup, skincare, and wellness labels to know about: Beauty Bakerie, Juvia’s Place, Briogeo, and more


Text: Emily Heng

Image: Instagram | @juviasplace

We trust you've seen the outpouring of support for the Black Lives Matter movement. The murder of George Floyd at the hands of police officer, Derek Chauvin has incited global protests and fundraising initiatives, with many stepping up in the fight against police brutality and systemic racism. Beauty companies, too, are no exception, with Glossier pledging USD$1 million towards the fight against racial inequality and Neutrogena granting USD$100,000 to the National Association for the Advancement of Coloured People.

For those who wish to provide monetary relief, we recommend you check out this site for a list of petitions and organisations who require aid. Failing that, you can also lend a helping hand by amplifying the presences of black-owned beauty businesses — many of which have also been disproportionally affected by COVID-19 — be it through sharing this article or purchasing from them directly. Beauty watchdog, Estée Laundry, has provided a detailed list of black-owned makeup, skincare, and wellness companies you can approach, while we will be compiling the ones that do deliver to Singapore.

This list is an ongoing work-in-progress. Please contact us at [email protected] if you're aware of more labels that should be added to the list.

1. Beauty Bakerie

We do love a brand that is as committed to product quality as they are packaging. Their theme is supposedly a nod to their founder, Cashmere Nicole, and her love for sweets. This means sponges are packed in egg cartons; lipsticks in cake slice boxes; and face palettes in boxes that resemble Neapolitan bars.

Buy here.


2. Juvia's Place

Makeup buffs on Reddit laud this label for their eyeshadow pigments which pack a hefty punch — and at an affordable price, to boot. Drawing inspiration from the rebels, rulers and queens of the African kingdoms, you can expect decadents formulas that feel as good as they look.

Buy here.


3. Briogeo

We had the honour of meeting founder, Nancy Twine, at Sephora Press Day last year. 100% cruelty-free with no harsh sulfates, silicones, parabens, phthalates, DEA, or artificial dyes, it's easy to see how Briogeo propelled itself to fame. Our personal favourite remains to be the Don't Despair, Repair range, which saved our bleached-brittle locks on many an occasion.

Buy here or via Sephora.


4. Uoma Beauty

Pronounced oh-ma, Nigerian-based founder, Sharon Chutner, wants to re-write the rules of inclusivity and diversity within the beauty community. This is evidenced by the brand's comprehensive shade range, be it for foundation, bronzers, or contour sticks.

Buy here.


5. Danessa Myricks Beauty

As a makeup artist, Danessa Myricks often felt limited by the shades and textures of beauty products. The desire for more led to the development of her own line of cosmetics, where each product is designed to be multifunctional and to work on a broad range of skin tones.

Buy here.


6. Epara Skincare

"Epara is a brand born out of a need to provide luxury skincare products to women with dark skin tones," founder, Ozohu Adoh, states. "The skin issues women have present differently in Women of Colour." Well-said.

Buy here.


7. Unsun Cosmetics

Devoted to bringing clean, mineral sunscreens for people of all shades, Unsun Cosmetics is quickly gaining recognition for their star product: a tinted sunscreen that also works as a primer and colour-corrector. Bonus: it is also an non-animal tested and reef-safe formulation.

Buy here.


8. Range Beauty

Their mission: to give people of colour clean, high-performance beauty products that is good for skin and health. You can rest easy knowing you'll never find synthetic dyes, petroleum, talc, or various other skincare nasties in their offerings.

Buy here.


9. Beneath Your Mask

According to founder, Dana Jackson, "Beneath Your Mask was created as a skin, body, and hair rejuvenation line designed to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, stress, and the damage done from countless other unforgiving aspects of our lifestyles." It's a philosophy she lives by ever since she was diagnosed with lupus, which forced her to alter her approach to beauty and wellness entirely.

Buy here.


10. The Honey Pot

In case you were wondering, The Honey Pot is the first-ever complete feminine care system that cleanses, protects, and balances your vagina. Powered by herbs and all-natural formulas, this translates to chemical-free sanitary pads, tampons with a "cooling" effect, and organic feminine washes.

Buy here.


11. Pat McGrath Laboratories

You're probably beyond familiar with the mother of makeup's cosmetic line, but what's the harm in rehashing our love for 'em? All-around icon and distinguished model, Naomi Campbell, has recently become the new face.

Buy here or via Sephora.


12. Fenty Beauty

'nuff said. Kudos to their recent participation in #BlackoutTuesday, where they ceased all business operations in solidarity with the black community.

Buy here or via Sephora.


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