Let's face it: Instagram's double-tap dominance is not going anywhere. When the free photo-sharing mobile app launched in 2010, we signed on for its distinct, stylised filters. Six years later, Instagram is now a platform for breaking news, cooking master classes, fashion runway shows and the latest beauty must-haves.
The beauty world, in particular, is leveling up on Instagram. Makeup and hair artists are using it to showcase their talents; beauty lovers are flat-laying everything in their envy-worthy haul. The latest brightening serums? They've got it. How to weave a fishtail braid? Done. It's this marriage between superb styling, take-home tips and precise photography skills that has us all hooked. And the best part, of course, is that it's instantaneous.
So, if you can't join them, follow them. We've done your homework for you and now bring you our top beauty-centric Instagrams of the year. These one-click wonders will certainly brighten and embolden your beauty choices — you can thank us later.
Into the Gloss @intothegloss Emily Weiss' Into the Gloss features inspirational top shelves, personal beauty-slash-style interviews and educational backstage beauty videos. If you're wondering what Iris Apfel or Katie Holmes apply on a daily basis, zero in here.
The Beauty Chef @thebeautychef When 'all-natural', 'organic' and 'chemical-free' look to be the buzz words for years to come, perhaps living beauty from the inside out will do us a world of good. Carla Oates, author of the best-selling book Feeding Your Skin, shows us how a lifestyle of fermented whole-food, probiotic powders and skincare can look like a million dollars.
Beauty is Boring @beautyisboring_ Want to master that perfect eye or lip colour? Robin Black's campaign-worthy shots feature models sporting the latest eye kohl or pigmented gloss, all layered on with utter precision. We are absolutely smitten.
Laura Loukola @laurantaina Helmed by Laura Loukola, an illustrator and graphic designer from Finland and a self-proclaimed Japan enthusiast, this beauty feed reflects some of our favourite flatlays. Scroll through for her clean, sophisticated aesthetic and honest product reviews.
Lisa Eldridge @lisaeldridgemakeup For gorgeous editorial-style photos and sneak peeks of what's next in beauty, professional makeup artist Lisa Eldridge is the girl to follow. Plus, we can't help but trawl her account for her collaborations with A-list celebrities such as Kate Winslet, Rosie Huntington-Whiteley and Alexa Chung.
Cult Beauty @cultbeauty If your #lifegoal is to be on the pulse of the most on-trend yet obscure beauty labels, this gallery is right up your alley. Cult Beauty reviews the likes of Ren Skincare products, Verso masks and those luxurious oils from Sunday Riley.
Jennifer Klingvall @jenniferklingvall Swedish YouTuber Jennifer Klingvall's pretty boho braids and glamorous updos certainly give hairdressers a run for their money. Her detailed tutorials bring life to our limp hair and prove that DIY isn't dead.
Lily Pebbles @lilypebbles We may not live in London, but cool girl Lily Pebbles definitely makes us want to fly there. Her beauty and lifestyle blog offers extensive reviews of a wide range of products, while her Instagram account makes the makeup-loving life look oh-so-chic.
Pat McGrath @patmcgrathreal Internationally-renowned makeup artist Pat McGrath puts together a spectacular cluster of super-styled shots. From flawless high-lit skin to dramatic eyes and the ultimate red lip — she's done it all — and better than anyone you know.
The Beauty Department @thebeautydept Started by makeup lover Amy Nadine and hairstylist Kristin Ess, this gorgeous account delivers your 'daily dose of pretty'. Whether it's classy tricks and tips or lengthy product reviews, this is our beauty go-to before any event or party.