Best beauty collaborations in 2020: Morphe x Pony Park, Kylie x Stormi, Anastasia Beverly Hills x Amrezy, etc
Fresh out of the oven
We're all about positive thinking, but even the most optimistic lot are sceptical about the odds of yet another year of stellar beauty collaborations. All hits and no misses is a tall order, and 2019 did bring their A-game with team-ups ranging from fashion legends (L'Oréal x Karl Lagerfeld) to epic film franchises (Pat McGrath x Star Wars). Topping it is no easy feat — but it seems 2020 is up for the challenge. February is off to a good start, with Morphe and Wet N Wild introducing all-new celebrity alliances sure to get beauty junkies buzzing. Without further ado, we present the dynamic duos of note, below.
Morphe x Jaclyn Hill Palette Volume 2
The news of Jaclyn Hill's second palette with Morphe broke after a retail mix-up, where a Twitter user who ordered the first iteration received the latest edition instead. The YouTuber then came forward to address the rumours, revealing that the 35-pan palette sold was the real deal, and that people had stolen it from the production warehouse to sell them on secondhand sites. Rocky start aside, fans are already swooning over the bold yet versatile line-up in the brand's signature pigment-packed formulation.
Wet n Wild x Bretman Rock
The social media maven may have just gotten his own reality show, but he's not planning to rest on his laurels anytime soon. Instead, he's teamed up with drugstore brand, Wet n Wild, to drop a full collection. We're talking a 15-pan eyeshadow palette, highlighter, lip gloss, setting spray, and a brush set in vibrant, vivid hues that pays homage to his hometown in the Philippines.
Clinique x Kakao Friends
It's largely agreed upon that you don't mess with perfection — aka cult-classic formulations — within the beauty sphere. Unless, of course, you're talking about just tweaking the packaging to make it more aesthetically appealing than before. And that's what Clinique did with their Cheek Pop: rendering the friendly faces of Kakao Talk, the favoured Korean chat app, onto their blushes. Pick between three different designs featuring beloved characters Ryan, Apeach, and Neo.
Physicians Formula Rosé All Day x ExteriorGlam Collection
Notable name, Foinika Kay, will be leaving her mark with a curated collection of Physician Formula's products. Yes, that's lipsticks, highlighters, and eyeshadows in shades of brick and nude, all of which comes with antioxidant-rich kakadu plum and rose to grant a healthy, nourished complexion.
The Stormi Collection by Kylie Cosmetics
It's hardly a surprise that a Kylie x Stormi Webster range is underway considering the beauty mogul's penchant for joint ventures with members of the Kardashian-Jenner clan. Set to launch 1 February, the full line-up includes three mini lip kits, a gloss set, a pressed powder palette, and a 12-pan eyeshadow palette adorned in butterflies.
Morphe x Pony Park Icy Fantasy Collection
Remember when the Internet collectively lost their cool after makeup guru, Pony Park, dropped a hyper-realistic Elsa transformation tutorial? Yes, that's the animated character from Disney's Frozen, mind. Then she revealed that she'll be the face of Morphe's new Icy Fantasy range, and all hell broke loose as the community scrambled to get their hands on the limited edition palette. A 35-pan wonder comprising matte, shimmer, and iridescent shadows in cool pastel hues, it's probably best you snap it up soon before it (inevitably) sells out.
Anastasia Beverly Hills Amrezy Palette
Beauty and lifestyle influencer, Amra Olević Reyes, is no stranger to collaborating with ABH. The Amrezy palette actually marks the second time she's worked with the label - her first drop, the Amrezy Highlighter, actually sold out within minutes in 2018. Response has been equally as passionate for her second launch, with movers and shakers of the industry lauding its rich pigments and incredible staying powder.
Etude House x Hershey's
Trust this K-Beauty house to deliver on yet another saccharine-sweet collaboration. Literally, that is, with famed chocolate manufacturer, Hershey's, making their first foray into the beauty sphere. Pick up eyeshadow palettes, lip tints, and eyeshadow brushes decked out in Creamy Milk Chocolate or Cookies 'N' Crème packaging come 1 February.
NYX Professional Makeup x The Chilling Adventures of Sabrina
We're just two days away from the season 3 premiere of the delightfully campy Netflix series — and what better way is there to celebrate that than with a makeup collection, right? Thankfully, NYX Professional Makeup has seen to our needs with a 30-pan palette comprising vampy red and purple hues alongside shimmering pinks, cool blues, and a wide array of neutrals. There are also three Soft Matte Lip Cream duos to choose from so you can match your lips to embellished lids.