111SKIN introduces the new Sub-Zero Eye Duo and Eye Mask in its cryo-based skincare range
Best served chilled
Leave it to 111SKIN to ace the beauty curve once again with its latest breakthrough. From harnessing space technology in the fight against ageing to installing a full-body cyrotherapy chamber at its space in London's Harvey Nichols, the high-tech skincare brand just doesn't stop innovating. Now augmenting its signature cryotherapy facial and its 111CRYO range with new additions that revolutionises its freeze tech into eye care products, 111SKIN has launched the Sub-Zero De-Puffing Eye Duo and Eye Mask to rejuvenate fatigued peepers.
As part of its regenerative collection that includes the raved about cryo-infused face serum and body serum, the two eye care goodies pack the supercharged, -80 degree Celsius power of a cryotherapy chamber into at-home applications that de-puff and stimulate the eye area's collagen production. But how does this targeted version of extreme cold give you great skin instead of a case of frostbite, you wonder? And why is sub-zero the way to go for skincare? Here's the 101 on 111CRYO and why we're loving it:
THE BENEFITS OF CRYOTHERAPY
There are a myriad of benefits to be had from cryotherapy, both therapeutic and cosmetic. A session in the cryo chamber exposes you to sub-zero climes that constrict the blood vessels, which then rapidly expands once you're back in a room temperature setting. This causes blood to rush to the surface — giving you an immediate rosy glow — and stimulates collagen production for healthier skin on the surface and microscopic levels in the long-term. You'll also reduce inflammation, acne, pigmentation, uneven skin tone, and over-production of sebum, just to name a few of the other pros.
To hear it straight from brand founder Dr Yannis Alexandrides, "the science behind cryo therapy is very well-known and has been exploited by movie stars to elite athletes due to its highly restorative benefits."
THE 111CRYO EYE RITUAL TO FOLLOW
Thus inspired, 111SKIN has developed the Sub-Zero Eye Duo treatment and Eye Mask to stimulate the benefits of cryotherapy, tailored specifically for the delicate eye contours. Highly transformative due to its active ingredient-rich, bio-peptide formulations, the two-fold daily treatment improves eye drainage to de-puff and brighten discolouration with step one, while step two's nourishing cream that reinforces the resilience of the undereye area.
Follow this up with the pampering hydrogel eye mask whenever your peepers are looking extra tired for a more concentrated pick-me-up to eliminate the fatigue. Packing a powerful tetra-peptide and marine complex to smoothen stress lines and dramatically reduce the appearance of dark circles and fine lines, the windows to your soul will look more toned, firmed, and rejuvenated than ever. Just be sure to keep the mask in the fridge to up the chill factor and intensify its effects (belting along to Frozen's 'Let It Go' not compulsory upon application).
The Sub-Zero De-Puffing Eye Duo and Sub-Zero De-Puffing Eye Mask (in a box of 8) are available at the 111SKIN counter at Robinsons The Heeren, $150 and $130 respectively