Buro.
Academy
2019
Buro. Fashion Academy: Workshop Schedule
Day 1

How to do Fashion Week

Part One
Day 2

Communications and Media

Part Two
Day 3

Tech in Fashion

Part Three
11.00 AM

Orientation

Introduction to Buro Academy

Orientation

Introduction to Buro Academy

Orientation

Introduction to Buro Academy
11.15 AM

The Fashion Week Story

How have fashion week evolved over the decades? Who are the main players that influence the industry? What are the new concepts seen around the world?

Gain insights to the Big Four’s fashion parades at this seminar.

Nadya Wang
Lecturer of Fashion

Influencer marketing in 2019: What you need to know

Diving deeper into the turbulent social media environment, a specialist identifies the power of both influencers and the public, the importance of personal branding and advises best practices and strategies for brands.

Rachel Ong
Account Director of Gushcloud
Patrina Goh
Account Manager of Gushcloud

New Age Retail

This seminar looks at how sustainability as a core principle leads into tech advancements such as blockchain and how this is pushing the economy towards a more circular fashion.

Laura François
Social Impact Strategist and Country Coordinator of Fashion Revolution Singapore
12.15 PM

Fashion Week goes digital

Started in 2012, Digital Fashion Week has helped more than 200 independent Asian designers showcase their works to the world through interactive tools such as live streaming, multi-cam feeds, 360-degree virtual reality and shoppable runway.

Hear the full story with co-founder Charina at this session.

Charina Widjaja
Digital Fashion Week Founder

Are fashion trends still relevant today?

The idea of fashion editors sitting in a room, deciding what colours, styles, silhouettes are going to be in next season, is gone. Social media dictate trends today, but trends are over and done with as quickly as it emerges. How is the media and designers approaching trends in this day and age?

Elizabeth Lee
Editor-in-Chief of Buro. Singapore

Is Augmented Reality the future of communication?

Augmented reality can enable brands to create immersive digital experiences, where users can interact with clothing, virtually try them on, and compare pieces — right in the palm of any customer's hand. Find out how the digital leaders of the fashion industry are deploying the technology to increase conversion and reduce returns.

Janosch Amstutz
CEO of HoloMe
1.15 PM
02.15 PM

Creating a show for the first time

What is it like to plan and produce a fashion show?
Seasoned show masterminds shortlist the 10 things you need to know to put together your first runway presentation.

Amadea Choo
Founder of VF+c Group
Max Tan
Designer at Max. Tan

How to do PR for Fashion Week

A practical guide to managing public relations during fashion week, from showroom presentations and runway shows to re-sees.

Bettina von Schlippe
CEO of R.S.V.P Agency, Moscow and Singapore

How are alternative platforms contributing to sustainability?

The future of fashion is moving towards a more sustainable environment and with the advancement of technology, more and more alternative platforms are contributing to sustainability - preloved and subscription models, growing of materials and ensuring that these are still recyclable through and through.

Nejla Matam-Finn
CEO of Fifth Collection
03.30 PM

Perspectives: Fashion Week Management

The shows are merely a part of the entire Fashion Week universe. Explore Fashion Week through the eyes of a fashion house, Fashion & Beauty Editor, influencers and PR professionals.

Jolene Khor
Fashion & Beauty Editor
Nellie Lim
Fashion tastemaker and Digital Influencer
John Max Goh
The Bridge Fashion Incubator Programme Manager
Madina Kalyayeva
R.S.V.P Agency Managing Director,
Singapore & Malaysia

The significance of media for today's fashion industry

Are well-trained fashion editors still the gatekeepers of fashion? How has social media revolutionised the industry?

Pakkee Tan
Managing Digital Editor of E! Asia
Norman Tan
Editor-in-Chief of Esquire Singapore
Bettina Von Schlippe
CEO of R.S.V.P Agency, Moscow and Singapore
Crystal Lee
Deputy Editor of Buro. Singapore

How has tech changed the traditional fashion roles?

The fashion sector is a goldmine of consumer and market data, which can be mined and used to fuel artificial intelligence that forecast and plan merchandising. What does this mean for traditional fashion roles? Will AI replace them? Hear it from our panelists.

Peter Thewlis
Independent Consultant
Pek Lay Peng
Founder of SocietyA
Leonard Choo
TaFF
Day 1

How to do Fashion Week

Part One
09.30 AM

Orientation

Introduction to Buro Academy
10.00 AM

The Fashion Week Story

How has fashion week evolved over the decades? Who are the main players that influence the industry? What are the new concepts seen around the world? Gain insights to the Big Four’s fashion parades at this seminar.

Nadya Wang
Lecturer of Fashion
11.15 AM
Break
11.25 AM

Fashion Week Goes Digital

Started in 2012, Digital Fashion Week has helped more than 200 independent Asian designers showcase their works to the world through interactive tools such as live streaming, multi cam feeds, 360-degree virtual reality and shoppable runway. Hear the full story with co-founder Charina at this session.

Charina Widjaja
Digital Fashion Week founder
12.30 PM
Lunch Break
02.00 PM

10 things you need to know

What is it like to plan and produce a fashion show? Seasoned show masterminds shortlist the 10 things you need to know to put together your first runway presentation.

Amadea Choo
Founder of VF+c Group
Max Tan
Designer at Max. Tan
03.30 PM

Fashion Week Management

The shows are merely a part of the entire Fashion Week universe. Explore Fashion Week through the eyes of a fashion house, Fashion & Beauty Editor, influencers and PR professionals.

Jolene Khor
Fashion Editor
Nellie Lim
Fashion tastemaker and Digital Influencer
John Max Goh
The Bridge Fashion Incubator Programme Manager
Madina Kalyayeva
R.S.V.P Agency Managing Director,
Singapore & Malaysia
Day 2

Communications and Media

Part Two
11.00 AM

Orientation

Introduction to Buro Academy
11.15 AM

Influencer marketing in 2019: What you need to know

Diving deeper into the turbulent social media environment, a specialist identifies the power of both influencers and the public, personal branding and advises best practices and strategies for brands.

Rachel Ong
Account Director of Gushcloud
Patrina Goh
Account Manager of Gushcloud
12.15 PM

Are fashion trends still relevant today?

The idea of fashion editors sitting in a room, deciding what colours, styles, silhouettes are going to be in next season, is gone. Social media dictate trends today, but trends are over and done with as quickly as it emerges. How is the media and designers approaching trends in this day and age?

Elizabeth Lee
Editor-in-Chief of Buro. Singapore
1.15 PM
Lunch Break
02.15 PM

How to do PR for Fashion Week

A practical guide to managing public relations during fashion week, from showroom presentations and runway shows to re-sees.

Bettina Von Schlippe
CEO of R.S.V.P Agency, Moscow and Singapore
03.30 PM

The significance of media for today's fashion industry

Are well-trained fashion editors still the gatekeepers of fashion?
How has social media revolutionised the industry?

Pakkee Tan
Managing Digital Editor of E! Asia
Norman Tan
Editor-in-Chief of Esquire Singapore
Bettina Von Schlippe
CEO of R.S.V.P Agency, Moscow and Singapore
Crystal Lee
Deputy Editor of Buro. Singapore
Day 3

Tech in Fashion

Part Three
09.30 AM

Orientation

Introduction to Buro Academy
10.00 AM

New Age Retail

This seminar looks at how sustainability as a core principle leads into tech advancements such as blockchain and how this is pushing the economy towards a more circular fashion.

Laura François
Social Impact Strategist and Country Coordinator of Fashion Revolution Singapore
11.15 AM
Break
11.25 AM

Is Augmented Reality the future of communication?

Augmented reality can enable brands to create immersive digital experiences, where users can interact with clothing, virtually try them on, and compare pieces — right in the palm of any customer's hand. Find out how the digital leaders of the fashion industry are deploying the technology to increase conversion and reduce returns.

Janosch Amstutz
CEO of HoloMe
12.30 PM
Lunch Break
02.00 PM

How are alternative platforms contributing to sustainability?

The future of fashion is moving towards a more sustainable environment and with the advancement of technology, more and more alternative platforms are contributing to sustainability - preloved and subscription models, growing of materials and ensuring that these are still recyclable through and through.

Nejla Matam-Finn
CEO of Fifth Collection
03.30 PM

How has tech changed the traditional fashion roles?

The fashion sector is a goldmine of consumer and market data, which can be mined and used to fuel artificial intelligence that forecast and plan merchandising. What does this mean for traditional fashion roles? Will AI replace them? Hear it from our panelists.

Peter Thewlis
Independent Consultant
Pek Lay Peng
Founder of SocietyA
Leonard Choo
TaFF
Venue
TENCEL ™ Studio at Design Orchard
250 Orchard Rd Singapore 238905