First it was the city slickers, now it's the seaside lovers — Louis Vuitton (LV) is introducing the second series in their Tambour range, the Tambour Lovely Navy Cup that celebrates casual marine chic and the coastal spirit.

Echoing the nautical passion of the LV house, these two new feminine issues precisely nail the essence of laid-back sporty as they toe the perfect line between leisure and sophistication. Rubber straps adorned with the iconic LV Monogram flank both the 28mm and the 34mm-sized dials, which prominently display traditional Lovely Cup icons such as the alphabetical marine flags that spell 'LV' and the floral emblem.

Vividly coloured in a fresh deep blue hue with 12 brilliant-cut diamonds embellished along the indexes, these streamlined constructions run on precise quartz movements beneath their sunray dials. The medium-sized sister watch also features an additional chronograph function, keeping you on schedule even as you lounge above deck for a healthy dose of the sun and salty wind.

The Tambour Lovely Navy Cup is available at Louis Vuitton boutiques.